Digital Marketing Executive
Digital Marketing Executive
Posted on :
17-06-2025
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1 Vacancy
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Job Description
The Digital Marketing Executive is the key person in charge of executing the company s digital marketing campaigns. He/she is involved throughout the campaign ideation planning implementation measurement and optimisation process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.
- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (SEO SEM Social Media Email Mobile Display)
- Manage and maintain the company s owned media including websites mobile apps and email/CRM software
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM Display Social Programmatic)
- Manage SEO campaigns
- Set up conversion pixel and event tracking on the website and across various digital platforms
- Conduct research on market trends brand s audiences and competitors and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms digital marketing trends new technologies and share insights with the rest of the team
Requirements
As the job scope of a Digital Marketing Executive is it is not uncommon for employers to seek candidates with experience in coding website development paid advertising and blog writing skills. Having a portfolio and a proven track record of successfully executed digital marketing campaigns greatly increases the probability of being hired. Requires 1 3 years of experience.
SKILLS
- Article Writing
- Business Writing
- Competitive Analysis
- Content Curation
- Content Development
- Content Marketing
- Content Management
- Content Management Systems
- Content Strategy
- Conversion Rate Optimization
- Copywriting
- Copy Editing
- Creative Writing
- Data Management
- Digital Advertising
- Digital Marketing Analytics
- Digital Marketing Strategy
- Display Advertising
- Email Marketing Software
- Email Strategy
- Facebook Marketing
- Google Ads
- Google Analytics
- Integrated Marketing
- Instagram Marketing
- Keyword Research
- LinkedIn Marketing
- Market Research
- Marketing Analytics
- Marketing Automation
- Marketing Budget Management
- Marketing Campaign Management
- Marketing Strategy
- Paid Media Advertising
- Paid Media Strategy
- Partnership Management
- Pay Per Click (PPC)
- Performance Management
- Performance Measurement
- Project Management
- Proposal Writing
- Relationship Marketing
- Report Writing
- Search Engine Marketing
- Search Engine Optimization
- Search Engine Optimization Copywriting
- Social Listening
- Social Media Advertising
- Social Media Analytics
- Social Media Content Creation
- Social Media Marketing
- Social Media Optimization
- Stakeholder Engagement and Management
- Technical Writing
- User Experience Design
- User Interface Design
- Video Marketing
- Visual Communication
- Visual Design
- Web Analytics
- Website Optimization
- Youtube Advertising
- Youtube Marketing
Qualifications: Bachelor's degree in marketing, engineering, or a related field (a technical background is a strong asset). Proven experience in technical marketing or a related role in the technology industry. Strong written and verbal communication skills, with the ability to explain complex technical concepts in a clear and understandable manner. Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO tools, and email marketing software. Familiarity with track and trace solutions, vision systems, or similar technologies is a plus. Excellent project management and organizational skills. Creativity and a passion for innovation. Ability to work independently and as part of a team. Willingness to travel occasionally for trade shows and events.
Employment Type
Full Time
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