Digital Content Coordinator

Who We Are
Based in Toronto Canada Pooch is a fast-growing pet gear company leading the way in functional problem-solving products for dogs. From everyday essentials to category-defining innovations we design gear that meets real needs and raises the bar for comfort performance and style in the pet industry.

Our Values

We stick together We do the right thing We are all entrepreneurs We are Product obsessed We tell it like it is Weve got our customers back.

The Role
Were looking for a Digital Content Coordinator to join our growing marketing team. This role is perfect for someone with a sharp eye for creative and a passion for storytellingespecially when it comes to developing branded content across marketing channels.

Reporting to the Senior Content Manager youll collaborate closely with cross-functional teams and agency partners. Youll help drive content planning source UGC manage the social calendar and write creative briefs for ads emails and website content. Were looking for someone who has experience working with content creators or influencers writing for social and crafting strong strategic briefs.

If youre excited to roll up your sleevesfrom writing the brief to working with creators and designers to turning performance insights into iterative contentwed love to meet you. Were excited to bring on someone whos resourceful hands-on and energized by contentsomeone who can drive high-quality creative output with curiosity and clarity.

You Will

• Develop Strategic Briefs: Write and deliver creative briefs for internal and external partners across paid social email ecommerce assets
• Write Compelling Copy: Write copy for paid ads organic posts UGC campaigns and creative briefs that reflect our tone and drive engagement
• Support Content Sourcing: Identify and collaborate with creators and UGC partners to bring performance-driven content to life
• Execute & Iterate: Collaborate with ecommerce growth marketing and digital agency partners to monitor campaign results (CTR ROAS CPC etc.) and quickly implement performance-driven changes.
• Curate & Optimize Assets: Work closely with our brand ecommerce and art teams to leverage the best assets for each channel. (Bonus: Edit light video content (e.g. reels or cutdowns) for paid and organic channels.)
• Champion Content Performance: Work with the growth team to understand performance insights and develop creative that convertsowning briefs video variations copywriting and insights sharing across teams.
• Manage Social Scheduling: Oversee organic social publishing and help plan content calendars across platforms
• Photoshoot Support: Help manage preparation for photoshoots and support on set to ensure assets support omni-channel content needs.
• Support Senior Content Manager on other marketing and brand-building initiatives.
  
  

You Bring to the Table

• 23 years of experience in a content social or digital marketing role
• Strong copywriting skills and ability to communicate clearly and concisely in a brand voice
• Experience writing creative briefs or collaborating with content creators and internal teams
• Solid understanding of what makes social and UGC content performespecially on platforms like Meta and TikTok
• Comfortable managing content calendars and publishing tools
• Highly organized and detail-oriented with the ability to own projects from start to finish and balance multiple projects and deadlines
• Attention to detail is critical - let us know your favourite dog breed in your application process
• Collaborative and communicativeyou love working across teams and turning insights into action

Bonus Points

• Familiarity with paid ad platforms (Meta Ads Manager Google Ads).
• Experience working with tools like Canva Adobe Premiere CapCut Klaviyo or Shopify.
• A personal or professional social account showing your content chops.
  
  

We Offer

• Competitive salary and vacation package (3 weeks of vacation to start)
• Hybrid opportunity based in Toronto required 1 day in-office day per week (currently Wednesdays but subject to change)
• A thoughtful fun and collaborative culturewhere your ideas are heard and impact is real
• Full suite of employee benefits and employee discounts
• Annual wellness stipend to support your mental and physical well-being
• A fast-paced mission-driven environment where youll learn grow and make your mark
  
  

Canada Pooch values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Canada Poochs recruitment process should contact . As required by legislation Canada Pooch will consult with applications requesting such an accommodation to ensure that Canada Poochs recruitment process considers their accessibility needs.