Digital Marketing Manager
Digital Marketing Manager
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Job Description
Join our Team
Location Expectations: Plano TX
Ericsson Inc. does not sponsor US work authorizations for this job position including H-1B O-1 L-1 and TN. Ericsson also does not hire F-1s working on EAD for this position.
About this opportunity:
Were looking for a performance-obsessed data-savvy Digital Marketing Manager to activate Ericssons campaign messages across digital touchpoints. The ideal candidate understands the importance of a digital-first attitude and has proven experience developing digital marketing strategies content and customer experiences working and aligning across multiple groups and functional business areas to deliver end-to-end digital campaigns across paid owned and earned media.
What You Will Do
Digital Channel Execution
- Lead digital activation of regional campaigns across social media (LinkedIn Twitter/X Facebook/Instagram YouTube Hootsuite) email (Marketo) web (Episerver) and paid media.
- Execute always-on and campaign-specific programs with speed accuracy and insight.
- Support account-based marketing initiatives and sales-aligned campaigns through precise channel tactics.
- Build strong strategic relationships with our global and local marketing teams to align and execute the digital marketing strategy across our region.
Automation & Lead Nurturing
- Develop automated workflows email programs and triggered journeys aligned to the buyer cycle.
- Implement progressive profiling and segmentation strategies to fuel higher conversion rates.
Performance Optimization
- Own KPI tracking reporting and dashboarding across campaigns and always-on initiatives. A thorough understanding of Google Analytics is a must.
- Run A/B tests performance audits and post-campaign retrospectives to inform future plans.
- Collaborate with content and campaign leads to ensure data-driven creative and channel strategy.
Stakeholder Enablement
- Be a strategic advisor to Campaign Event and Product teams for how to best leverage digital touchpoints.
- Partner with external agencies and internal operations teams to scale digital impact.
The Skills You Bring
- 7 years of experience in MarTech stack including genAI tools analytics dashboards automation and digital marketing activation (like display social ads and media buying) in a B2B tech environment.
- Super user of tools: Marketo Salesforce GA360 Episerver Hootsuite LinkedIn Ads and dashboards.
- Proven ability to link digital tactics to business outcomes across funnel stages.
- Strong project management reporting and collaboration skills.
- Fluent in English Spanish and/or Portuguese is a plus
- Experience working in global multi-national and virtual teams.
- 7 years of experience in MarTech stack including genAI tools analytics dashboards automation and digital marketing activation (like display social ads and media buying) in a B2B tech environment.
- Super user of tools: Marketo Salesforce GA360 Episerver Hootsuite LinkedIn Ads and dashboards.
- Proven ability to link digital tactics to business outcomes across funnel stages.
- Strong project management reporting and collaboration skills.
- Fluent in English Spanish and/or Portuguese is a plus
- Experience working in global multi-national and virtual teams.
What happens once you apply
Click Hereto find all you need to know about what our typical hiring process looks like.
Notice of Job Opportunity Legal Notices for PERM
Ericsson uses a merit-based hiring approach that values people with different experiences perspectives and skillsets. We truly believe this approach drives innovation which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity and Affirmative Action (Protected Veterans/Individuals with Disabilities) employerlearn more.
If you need assistance or to request an accommodation due to a disability please contact Ericsson at
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities duties and skills required for this position and you may be required to perform additional job tasks as assigned.
Primary country and city:United States (US) Plano
Job details:Marketing Campaigns
Compensation and Benefits at Ericsson
At Ericsson we know that our people are the key to our success. We offer a competitive package to help with your individual needs and goals.
Your Pay
The salary offered is dependent on various factors including but not limited to location the candidates combination of job-related knowledge qualifications skills education training and experience.
Your Health
Ericsson offers excellent health benefits including the choice of three medical plan options and a dental plan option that allow an employee to select the level of coverage that suits their needs. Employees will receive company credits in an amount equal to the cost that Ericsson pays toward the cost of their medical and dental premiums for themselves and eligible covered dependents.
Your Financial Security
We invest in both your short and long-term financial wellbeing. The Ericsson US 401(k) Plan offers an automatic 3% company contribution and Ericsson matches $1 for every $1 you put into the 401(k) Plan on the first 3% of your eligible pay plus 50 cents on every $1 on the next 2% of eligible pay. When you contribute at least 5% of eligible pay you are receiving Ericssons full matching contributions. Matching and company automatic contributions stop when your total eligible pay for the year reaches the IRS limits. Employees will also receive company credits in an amount equal to the cost of basic life insurance and basic accidental death and dismemberment coverage as well as short-term and long-term disability coverage. Employees also have the option to participate in Ericssons Stock Purchase Plan.
Your Time
Your work-life balance is important to us. New employees are provided a minimum of 15 days of accrued vacation up to 3 personal days per year 11 annual holidays 8 hours of volunteer time and 80 hours of sick time annually. Please note paid time off is pro-rated based on the employees start date. Furthermore Ericsson provides up to 16 weeks of paid maternity leave and 6 weeks of parental or adoption leave at 100% of pay.
Additional Benefits
Ericsson offers many other company-paid benefits such as financial wellness programs educational assistance matching gifts and recognition programs.
Required Experience:
Manager
Employment Type
Full Time
