Senior Director, Marketing
Senior Director, Marketing
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6years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
If youre a high-performing marketing leader who thrives in fast-paced scaling environments and youre passionate about transforming the way care is delivered this may be your opportunity to make a lasting impact.
Reporting directly to the CEO the Senior Director of Marketing will lead the entire marketing function aligning product brand and go-to-market plans to accelerate company growth. This role will oversee product marketing content and digital strategy field and customer marketing and support investor relations. Youll lead a high-performing team and leverage AI data and experimentation to push this company to the forefront of MedTech innovation.
PRIMARY RESPONSIBILITIES
Marketing Strategy & Execution
- Develop and implement a full-funnel marketing strategy focused on scalable demand generation.
- Align brand product and go-to-market execution to maximize market impact.
- Drive awareness and differentiation in target markets.
- Create integrated campaigns that utilize digital content and field marketing to generate leads and increase pipeline velocity.
- Enable the sales team with customer-ready assets tools and messaging to drive performance.
- Use AI-based tools to personalize outreach and improve marketing efficiency.
- Define and refine the companys value propositions based on customer segments and competitive positioning to enhance its market presence.
- Collaborate with R&D and Clinical Affairs to shape product roadmaps and translate features into market value.
- Identify unmet needs and help develop new product offerings to address them.
- Support the CEO with investor communications presentations and brand positioning.
- Ensure consistent high-impact messaging across all corporate channels.
- Lead and mentor a nimble cross-functional marketing team focused on agility and experimentation.
- Foster a culture of collaboration bold thinking and continuous learning.
- Actively contribute as part of the senior leadership team.
Requirements
- Bachelors degree in Marketing Business Communications or a related field is required.
- MBA or relevant advanced degree is preferred.
- 6 years of progressive marketing experience with at least 2 years in a senior leadership role.
- Proven ability to scale marketing for a small to mid-sized company or product line.
- Experience in the medical device MedTech or healthcare sector is required.
- Successful track record in U.S. or global marketing initiatives.
- Strategic planning and tactical execution across brand demand and product marketing.
- Expertise in segmentation customer journey mapping and persona-driven messaging.
- Strong instincts in both creative content development and data-driven optimization.
- Familiarity with modern marketing stacks CRMs automation platforms and AI tools.
- Proficient in budgeting KPI measurement and ROI-based decision-making.
- Hybrid role with on-site presence required at headquarters in Mississauga.
- Willingness to travel (25%) for customer engagement conferences and team collaboration.
- Must thrive in a dynamic fast-paced environment with a "roll up your sleeves" mentality.
Benefits
- Competitive compensation and executive-level performance incentives.
- Comprehensive benefits package.
- Hybrid work model that offers flexibility and a work-life balance.
- This is a meaningful opportunity to shape a purpose-driven MedTech brand with global reach.
- High-impact leadership role reporting directly to the CEO.
WORK EXPERIENCE & ACCOMPLISHMENTS -6+ years of progressive marketing experience, with at least 2 years in a senior leadership role. -Proven ability to scale marketing for a small to mid-sized company or product line. -Experience in the medical device, MedTech, or healthcare sector is required. -Successful track record in U.S. or global marketing initiatives. SKILLS & COMPETENCIES -Strategic planning and tactical execution across brand, demand, and product marketing. -Expertise in segmentation, customer journey mapping, and persona-driven messaging. -Strong instincts in both creative content development and data-driven optimization. -Familiarity with modern marketing stacks, CRMs, automation platforms, and AI tools. -Proficient in budgeting, KPI measurement, and ROI-based decision-making. OTHER -Hybrid role with on-site presence required at headquarters in Mississauga. -Willingness to travel (~25%) for customer engagement, conferences, and team collaboration. -Must thrive in a dynamic, fast-paced environment with a "roll up your sleeves" mentality.
Education
-Bachelor's degree in Marketing, Business, Communications, or a related field is required. -MBA or relevant advanced degree is preferred.
Employment Type
Full Time
Company Industry
Medical Equipment Manufacturing / Hospitals and Health Care / Medical Practices
