Communications Specialist
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Job Description
Strategic Communication & Media Activation
Generate over 500M Earned Media Contacts annually through Red Bull events athlete communications and projects.
Activate earned media by fostering high-frequency editorial relationships to promote Red Bull positively without paid placement.
Lead communication strategy for 16 Red Bull events across Gaming Field and Brand including story angles and media partner selection.
Create unforgettable experiences for FORBs and earned media platforms to encourage loyalty and organic media coverage.
Activate Red Bull gaming athletes on earned media platforms to drive word-of-mouth and build emotional brand connections.
Identify story opportunities from Marketing and translate them into compelling media content.
Calculate and report earned media coverage for events projects and content initiatives.
Cross-Functional Collaboration
Serve as the conductor of the orchestra coordinating with cross-functional teams to implement Earned Managed & Owned (EMO) communication plans across Gaming Field and Brand initiatives.
Manage relationships with department heads and Global HQ counterparts to ensure alignment and shared business goals.
Market Insights Budgeting & Media Strategy
Plan and manage the communications budget for media activations and experiences identifying cost efficiencies through partnerships and long-term relationships.
Stay attuned to emerging trends in Brand Culture and Sports to identify new opportunities for Red Bull to engage consumers.
Continuously assess the most influential media channels in the market to amplify brand word-of-mouth.
Qualifications :
- 0-4 Years of experience or knowledge in gaming
- Working on all RBMN functions across all projects from Gaming Brand and Field.
- Working on budgets of Comms activities and media relations costs.
- Expert in Cises and Corporate communications
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
