Marketing Analytics Manager (Analytics and Visualization)
Marketing Analytics Manager (Analytics and Visualization)
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Job Description
Who is USP
The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the worlds leading health and science experts to develop rigorous quality standards for medicines dietary supplements and food ingredients. At USP we believe that scientific excellence is driven by a commitment to fairness integrity and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1300 professionals across twenty global locations working to strengthen the supply of safe high-quality medicines worldwide.
At USP we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship professional development and leadership opportunities. Our partnerships standards and research reflect our belief that ensuring broad participation in scientific leadership results in stronger more impactful outcomes for global health.
USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair merit-based selection processes that enable the best scientific mindsregardless of backgroundto contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.
Brief Job Overview
The Analytics and Visualization Analyst is a crucial role that will inform strategic and marketing operations decisions by providing actionable insights on campaign performance to support campaign objectives and drive campaign performance. This position is also responsible for analyzing digital marketing campaign performances developing reports and presenting them in visually appealing formats. The position is a non-supervisory position in our Digital Marketing team.
How will YOU create impact here at USP
As part of our mission to advance scientific rigor and public health standards you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity regulatory excellence and evidence-based decision-making to ensure health systems worldwide can rely on strong tested and globally relevant quality standards.
Additionally USPs People and Culture division in partnership with the Equity Office invests in leadership and workforce development to equip all employees with the skills to create high-performing inclusive teams. This includes training in equitable management practices and tools to promote engaged collaborative and results-driven work environments.
The position is critical to USP establishing a Center of excellence in Digital Marketing. The position will be responsible for:
- Marketing Analytics:
- Support the digital marketing team in establishing internal benchmarks for metrics such as open rates CTR Impressions CPC CPM ROI new customers acquired etc. to measure effectiveness of digital marketing campaigns based on the objectives of campaigns and channels used.
- Collect and interpret data from a variety of sources including Salesforce Marketo web analytics social media and sales data to analyze digital marketing campaigns against established parameters with regular cadence and report it to Campaign Managers.
- Collaborate with the digital marketing team to optimize campaigns through data-driven recommendations.
- Visualizations:
- Create interactive and real-time dashboards for displaying the metrics and Key Performance Indicators (KPIs) for digital marketing campaigns using the latest tools.
- Reporting:
- Develop reports that show performance of digital marketing campaign for senior management and leadership on an ad-hoc biweekly monthly quarterly and annual basis.
- Miscellaneous:
- Support the marketing team in activities such as competitive analysis customer segmentation and forecasting.
Who is USP Looking For
The successful candidate will have a demonstrated understanding of our mission commitment to excellence through inclusive and equitable behaviors and practices ability to quickly build credibility with stakeholders along with the following competencies and experience:
- Bachelors degree in marketing statistics engineering or a related field
- 6-8 years of experience of which 3-5 years are in a marketing analytics or data analytics role.
- Proven track record of developing dashboards visualizations and reporting marketing metrics by consolidating data from multiple sources (Marketing Automation Platforms Google analytics Adobe Analytics social media etc.).
- Strong communicator with the ability to synthesize complex data into clear actionable insights for non-technical stakeholders.
- Proficient at Tableau or equivalent; data query tools like SQL; Excel and PowerPoint.
- Familiar with Marketing Automation Platforms (Marketo HubSpot Eloqua etc) and how they interact with Salesforce.
- Detail-oriented and organized.
- Strong oral and written communication skills with the ability to simplify and convey insights from complex data.
- Proven track record of working across teams with minimal supervision in a fast-paced environment.
- Strong understanding of multi-touch attribution UTMs and paid campaign funnel dynamics.
Additional Desired Preferences
Desired preferences are to showcase any additional preferred levels of expertise to perform the role. Reminder: any items listed in this section are not requirements nor disqualifies for candidate consideration.
- Proficient at Marketo.
- Experience in the pharmaceutical/life sciences industry.
- Knowledge of B2B demand generation performance metrics and reporting best practices.
Supervisory Responsibilities
None this is an individual contributor role.
Benefits
USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings you can have peace of mind that your personal and financial well-being is protected.
Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specificwritten agreement with USP.
Required Experience:
Manager
Employment Type
Full-Time
