Brand Manager UK
Brand Manager UK
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Job Description
About us
Mark Anthony Brands UK is an entrepreneurial drinks company built from the ground up by thinking differently innovating and doing the unexpected. Our company is rooted in family values a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers lives. Founded in 1972 weve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands including White Claw Hard Seltzer Mikes Hard Lemonade Cayman Jack Glendalough Whiskey & GinandMs by Messi.
At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do whats right to act like an owner. We are growing a lasting legacy where people come first.
Location
Your primary place of work will be our London office with occasional national travel as required for this role. We love the vibrant atmosphere of our office which fosters collaboration and celebration. That said we also value the flexibility and productivity that working from home can provide so we offer a hybrid work arrangement to support our staffs needs.
What youll do
As our new Brand Manager UK you will own the development and execution of integrated brand strategies for White Claw Ready to Drink (RTD) innovations and Mas by Messi in the UK. This is a hands-on brand leadership role shaping omnichannel plans across media PR social shopper and experiential. Youll translate global brand vision into high-performing UK market plans that drive cultural impact and commercial growth.
Additional key responsibilities include:
- Lead the UK brand strategy and annual go-to-market plans across White Claw RTD and Mas by Messi.
- Own the UK Brand Books ensuring consistent brand identity and messaging across media trade social PR and experience.
- Build culturally disruptive campaigns rooted in big ideas crafted for performance across digital and physical touchpoints.
- Deliver regular brand performance dashboards with actionable insights and optimisation plans.
- Support UK media agency with clear briefs and performance-driven campaign KPIs.
- Execute multi-channel paid media strategies using real-time data audience segmentation and content variants.
- Liaise with international teams to adapt global campaigns for UK relevance managing asset localisation and delivery.
- Design and execute a full UK CRM and lead generation strategyfrom acquisition to engagement and conversion.
- Build and manage email marketing calendars working across teams to align messaging creative and promotions.
- Collaborate with Digital Center of Excellence (DCoE) to scale first-party data collection via events activations and digital campaigns.
- Drive traffic to eCommerce and brand platforms optimising content and experience to boost conversion.
- Stay ahead of cultural trends and Gen Z behaviours using insight to shape campaign direction and channel strategy.
- Be audience-obsessedregularly using data and social listening to refine audience personas and how we show up.
- Champion brand storytelling through campaigns that live beyond paid mediacreating buzz shareability and fame.
What youll bring
- Bachelors degree in Business Marketing Commerce or a related field.
- 4 years of experience leading fully integrated end-to-end marketing campaigns on the brand side across paid earned shared and owned channels.
- Deep understanding of full-funnel media planning and execution from top-line awareness (PR and influencer) to lower-funnel conversion and performance optimisation.
- Direct experience building brand equity while driving commercial outcomes across retail digital and experiential touchpoints.
- Experience with disruptive FMCG brands
Who you are
- Strong collaboration working cross-functionally knowing when to influence when to collaborate and how to manage complex fast-paced workloads.
- Sophisticated organization skills including the ability to prioritize and manage multiple projects.
- Have a positive proactive can do attitude and an ambitiously curious mindset to be best in your craft.
- Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
- Passionate about innovation and posses a deep understanding of the drinks market landscape.
- Self-motivated with a sound sense of ownership and accountability.
- Excellent problem-solving and project management skills.
- Result driven and can handle ambiguity.
We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process please contact your recruiter.
At Mark Anthony Brands we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day connecting our global organization across all business units roles and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility authenticity fun and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo moving fast to seize opportunities and acting scrappyto stay ahead of industry giants.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.
Required Experience:
Manager
Employment Type
Full-Time
