Regional Sales Manager
Regional Sales Manager
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Job Description
Job Details:
Designation: Regional Sales Manager (RSM)
This is a purely chemist channel-focused role with no involvement in doctor visits clinic calls or hospital visits. Candidates must be comfortable working exclusively through the chemist channel.
Job Location: Mumbai Indore
Role Objective:
The Regional Sales Manager (RSM) will lead sales operations across South India driving primary and secondary sales targets for OTC/Consumer Healthcare products ensuring strategic execution team leadership and alignment with Sun Pharma’s vision.
Total Experience:
- Minimum 12 years in OTC/Consumer Healthcare/FMCG sales.
- Proven success as Area Sales Manager (ASM) or Field Sales Manager (FSM) consistently surpassing sales targets.
- Prior experience in Mumbai and Indore markets as ASM / FSM / RSM / ZSM preferred.
- Expertise in managing stockists distributors and frontline sales teams.
Key Responsibilities:
- Develop and execute zonal sales strategies to achieve primary and secondary sales targets for OTC/Consumer Healthcare products.
- Lead mentor and supervise ASMs and FSMs to drive sales performance and trade activations.
- Ensure brand-wise coverage and penetration to meet sales goals.
- Build and maintain strong relationships with distributors stockists and chemist outlets.
- Oversee trade activations promotional schemes and Below-the-Line (BTL) activities.
- Conduct training programs for ASMs FSMs and Sales Officers to enhance product knowledge and sales skills.
- Perform bottom-up sales forecasting and strategic planning.
- Monitor distributor stock levels to ensure freshness and market hygiene.
- Ensure timely accurate reporting of sales market activities and competitive intelligence.
- Manage CRM initiatives and loyalty programs relaying feedback to senior management.
- Resolve queries from ASMs FSMs and field teams coordinating with headquarters.
- Conduct market surveys to identify opportunities and drive growth.
- Foster a culture of performance accountability and continuous learning.
- Utilize Point of Sale materials and ensure effective merchandising.
- Monitor and process claims ensuring timely resolution.
Eligibility Criteria:
Education: Graduate in any discipline.
Skills: Excellent communication leadership and interpersonal skills; strong stakeholder management; computer literacy for online reporting and analytics.
Experience: 12 years in OTC/OTX/Consumer Healthcare sales with a proven track record from leading companies.
Industry Preference: Candidates from reputed OTC/OTX/FMCG companies preferred.
Skills
regional sales, healthcare , OTC sales, OTX Sa, Chemist Sa, Chemist Sales
Employment Type
Full Time
