Head of Marketing
Head of Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Your responsibilities as the Head of Marketing will include but not limited to:
- Ensure that the brand image and reputation is maintained across all regions departments and all current and future collateral is produced in line with Companys standards.
- Act as the go to contact for all operational marketing requests forging strong relationships with key stakeholders across all departments and third-party partners.
- Plan and manage all internal and external photo/video shoots for the Company ensuring all relevant stakeholders are thoroughly briefed and prepared ahead of time. Oversee on the direction styling prop gathering post-production and internal approval flows.
- Manage the end-to-end ideation development production and distribution of all internal and external marketing assets including but not limited to printed brochures sales presenters photography and videography e-commerce and physical items.
- Manage the marketing events calendar and support on all event activations - including products partnership sponsorships etc.
- Act as brand guardian across the Company ensuring that all departments colleagues and activations are in line with Companys brand standards and guidelines.
- Overseeing and leading brand campaign experience across TV radio print outdoor and digital channels.
- Prepare manage and report the brand & digital marketing budget and its usage
- Collaborate or engage with creative and media agencies (if necessary) to enhance brand marketing activities and end results.
- Involve in planning and delivery of marketing campaigns and communications growing awareness of the key audiences including CSR as well as employers branding.
- To be responsible for the tracking of the Brand KPls working with research agencies.
- To develop the skills and capabilities within the team to ensure that the Company has best in class marketing staff delivering high quality marketing campaigns.
- To collaborate with both in-house and external creative and media agencies as well as internal stakeholders to deliver programme of marketing campaigns and communications across a range of paid and owned channels.
- Collaborate and contribute to any other marketing related activities campaigns or projects.
- Align on a frequent basis with UK teams to make sure strategy/deliverables are cohesive across markets.
- Manage the yearly Strategic pillars and OKRs. Compile the KPIs across departments and filter into cohesive strategy as well as quarterly tracking and reporting to the UK.
- Plan and oversee any major business events including visit from UK Board of Directors (presentations budgets even itinerarys coordination with all teams etc.)
- Represent the company at any and all necessary PR Events.
- Link between UK Fraser & SD social accounts to ensure latest SDM & SDI news regarding store/staff/events is updated.
- Plan and align the brand strategies together with the commercial team (SD & USC) to make sure all marketing activations are clear and aligned.
- Oversee the FAS football partnership and leverage on all the opportunities and exposure available.
- Closely monitor sales weekly though Power BI and summarize the strategy for the team in terms of products/brands to drive and provide solutions for problems areas.
- Drive the sustainability initiative from the company through a marketing lens.
- Oversea the digital marketing team and make sure the linkage is strong between retail and ecom. (Covers affiliates influencer marketing paid ads content writing etc.)
- Make sure all retail & VM initiatives in store are 100% aligned to UK standard and direction.
- Support new business opportunities with marketing planning and resource (jack wills concept store Everlast gyms etc.)
- Implement any new UK/global marketing strategies and ensure all markets locally are aligned.
- Any other assignments as directed by immediate superior as and when required.
Qualifications :
Requirement:
Candidate must have the following requirement:
- Previous experience in marketing preferably in retail industry
- Have excellent copywriting skills and be an accomplished writer editor and sub-editor
- Possess project management skills with the ability to drive own projects including but not limited photoshoot
- The successful candidate must be able to make strong and long-lasting connections with exceptional interpersonal skills
- Proficient in Adobe Creative Cloud.
- Fluent English communication proficiency
- Preferred - Bachelors degree in Marketing or relevant field
- Creative resourceful out of the box thinker well-organised
- Knowledgeable about the given field and competition in the market
- Multi-tasker and able to handle pressure and tight deadlines
- Proven great leadership qualities and skills
- Pro-active / can-do attitude with the ability to deliver end results and make things happen
- Passion for sports desirable
- Willing to travel and work on weekend when needed
Additional Information :
An opportunity like this at Frasers Group is for the fearless.
The potential is massive the experience unrivalled. To be able to make the most of it you need to live and breathe our principles - you will:
THINK WITHOUT LIMITS - and take the team with you -
BE RELEVANT - to our people to partners and to the planet -
OWN IT - and back yourself
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
