Sr Paid Media Strategist- YouTube

The Opportunity

The Sr Paid Media Strategist is responsible for leading the paid social media strategy with a focus on driving revenue and customer growth while adhering to budget and KPI targets. This role involves crafting the social media calendar guiding a team of specialists coordinating with internal and external partners and serving as the main contact for strategic decisions related to Paid Social channels. The strategist will also lead optimization efforts and explore new opportunities to enhance the programs effectiveness. Strong leadership and strategic planning skills are essential for success in this position.

This position is hybrid and based out of West Chester PA. Must be able to be in office 6 times a month.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging offer an ever-changing collection of familiar brands and fresh new products from home and fashion to beauty electronics and jewelry and we connect shoppers to interesting personalities engaging stories and award-winning customer service. QVC reachesmore than200million homes worldwide via its 12 broadcast networks and reaches millions more viamultiple streaming services websites mobile apps and social pages.

Your Impact

• Lead the paid media strategy and calendar optimizing a multi-million dollar budget and identifying growth opportunities through data-driven insights.
• Collaborate with internal and external teams to enhance program effectiveness overseeing creative direction to align with brand standards and channel optimization.
• Develop and implement targeting and segmentation strategies communicate key updates and explore new business opportunities to drive acquisition and revenue growth
• Develop and analyze detailed KPIs and reports to support Paid Media Marketing objectives.
• Collaborate with the Consumer Insights and Business Intelligence teams to interpret various metrics and results including marketing attribution proposing new initiatives to enhance outcomes through continuous testing.
• Utilize analytical insights to make proactive program optimizations partnering with Marketing Operations to ensure data accuracy and effectively communicate goals forecasts results and challenges
• Manage relationships with cross-functional teams platform vendors ad agencies and internal departments to ensure alignment on strategy and calendar planning dedicating time to collaborate with Specialists and Coordinators.
• Lead and guide Media Coordinators in developing and executing marketing plans in collaboration with stakeholders while fostering and maintaining robust relationships with top vendors.
• Support the professional growth of Coordinators by setting clear goals providing continuous coaching and guiding their career development to enhance their skills and performance.

What You Bring

• 3-5 years of experience
• Proficiency in using data analytics tools independently and possessing exceptional project management skills with a strong attention to detail and the ability to make independent decisions within online marketing and eMarketing contexts.
• Education: Bachelors in marketing communications e-commerce merchandising or related field; or equivalent experience

If you enjoy being a part of a team creating experiences and delighting customers youll love it here. If youre excited about retail media social live streaming technology customer service design and more youll find amazing projects to work on.If you want to grow professionally and learn every day youll thrive with us. If you appreciate a company committed to inclusion and belonging for all youll be amazed at whats available for our team members. We offer a comprehensive Total Rewards package including competitive compensation health care benefits starting on day 1 401(k) paid time off tuition reimbursement employee assistance program parental leave paid volunteer hours company discounts and much more. Best of all working with QVC Group means friendly teams ambitious projects and fast-moving careers!

For QVC Group our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress Act With Empathy Be Brave Embrace the Future and Do Whats Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal state and local laws and regulations. As an equal opportunity employer QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout please contact us at for assistance.

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