Casino Marketing Manager

Summary:

At American Place Casino being a culture fit means embracing our mission to deliver exceptional guest experiences in an environment of relaxed elegance. We value team members who are committed to professionalism collaboration and respect. Individuals who take pride in supporting one another and creating a welcoming atmosphere where every guest feels valued and eager to return.

The Casino Marketing Manager is responsible for planning executing and analyzing marketing initiatives that drive customer acquisition retention and revenue growth for American Place Casino. This role works collaboratively with Player Services Player Development Communications Food & Beverage (F&B) and Casino Operations to ensure seamless integration of marketing programs across the property. The Casino Marketing Manager oversees promotions special events advertising and loyalty programs while supporting the overall marketing strategy.

Essential Duties and Responsibilities:
This position at a minimum must demonstrate excellent guest service and leadership skills while responsible for the development and execution of the propertys marketing strategies which focuses on customer acquisition retention and overall player engagement.

ESSENTIAL JOB FUNCTIONS:

• Develop implement and evaluate integrated marketing campaigns promotions and property-wide events that increase visitation revenue and brand awareness.
• Collaborate with internal departments such as Player Services Player Development F&B Casino Operations and Communications to align marketing efforts support VIP programs and ensure consistent messaging across all channels.
• Plan and execute campaigns across print digital social media direct mail email and online advertising.
• Track and analyze the effectiveness of marketing initiatives preparing regular reports and recommendations for improvement.
• Manage the casinos loyalty program and create incentive-based campaigns and programs to attract and retain players.
• Oversee the development of promotional materials ensuring brand consistency and strategic alignment.
• Coordinate and execute special events including tournaments concerts and VIP experiences working cross-functionally to ensure flawless execution.
• Supervise and mentor the marketing team fostering a results-driven collaborative environment.
• Monitor market trends and competitor activity to identify growth opportunities and optimize marketing strategies.
• Manage the departments budget monitor expenditures and ensure cost-effective use of resources.
• Build and maintain strong relationships with internal stakeholders external vendors and promotional partners.
• Ensure all marketing activities remain compliant with regulatory requirements and internal policies.
• Perform other related duties and special projects as assigned by management to support the overall success of the casino and marketing department.

SUPERVISORY RESPONSIBILITIES:

• Directly supervise coach and develop a team of marketing professionals.
• Assign tasks set performance goals and monitor progress to ensure departmental objectives are met.
• Provide ongoing training mentorship and performance feedback to support team growth and professional development.
• Conduct regular team meetings to communicate updates share best practices and encourage collaboration.
• Oversee scheduling time management and workload distribution for marketing team members.
• Address and resolve personnel issues in accordance with company policies and procedures.
• Foster a positive inclusive and high-performance work environment that aligns with American Place Casinos values and service standards.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

• Must be able to sit stand or walk for extended periods of time throughout the shift.
• Ability to lift carry push or pull up to 25 pounds as needed for event setup or marketing materials.
• Frequent use of standard office equipment including computers phones printers and copiers.
• Must be able to work in a fast-paced sometimes noisy casino environment with varying levels of lighting and temperature.
• Occasional travel within the region may be required for offsite promotions or training.

QUALIFICATIONS:

• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities; proven experience collaborating with multiple departments within constantly changing internal and external environments
• Analytical mindset with proficiency in data analysis and reporting.
• Knowledge of casino management systems and marketing technologies preferred.
• Ability to work a flexible schedule including evenings weekends and holidays as needed.

EDUCATION AND EXPERIENCE:

• Bachelors degree in Marketing Business Hospitality or related field (preferred).
• 3-5 years of experience in casino marketing or a related hospitality marketing role.
• Proficiency in guest service software and casino management software (SYNKROS preferred).
• Proficiency in Google Docs Forms Mail Sheets and Slides or similar software.
• Ability to initiate follow-up on and complete special projects as assigned.
• Bilingual; Spanish preferred.

CERTIFICATES LICENSES REGISTRATIONS:

• Must be able to obtain and maintain all required gaming licenses and work authorizations.

CORE COMPETENCIES:

Guest Service Excellence
Collaboration and Teamwork
Adaptability and Coachability
Communication Skills
Problem-Solving and Innovation
Professionalism and Integrity
Organizational Skills
Growth Mindset
Technological Agility

Salary Range:

• $85000-135000

Company Statement on EOAA:

• American Place Casino is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability or protected veteran status.

Required Experience:

Manager