Snr. Product Marketing Manager, Alexa+, Alexa Marketing
Snr. Product Marketing Manager, Alexa+, Alexa Marketing
Posted on :
29-07-2025
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1 Vacancy
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Job Description
Are you ready to shape the future of AI and redefine how customers experience the next generation of Alexa
Were looking for a Snr. Product Marketing Manager to lead the charge in driving capability and feature awareness education and engagement for this role you will develop and execute strategic marketing initiatives that help customers discover and embrace Alexas ever-expanding capabilities making their lives easier smarter and more delightful.
Your work will directly influence how customers learn about adopt and integrate Alexa features into their daily routinestransforming AI-powered interactions into essential intuitive experiences.
Key job responsibilities
- Develop and execute go-to-market strategies for new Alexa features and capabilities.
- Create content strategies that drive feature discovery first-time usage and long-term engagement.
- Collaborate with product research and data science teams to translate new capabilities into clear customer-centric messaging.
- Design and oversee multi-channel marketing campaigns that increase capability awareness adoption and retention.
- Analyze product usage data and customer insights to refine marketing strategies and enhance the user experience.
- Develop creative briefs that are clear compelling and strategically aligned.
- Manage internal and external creative teams to produce high-impact content ensuring timely execution within budget.
- Produce a variety of content including integrated campaigns how-to videos and product demonstrations.
- Balance strategic vision with hands-on execution in a fast-paced cross-functional environment.
- Measure and report on key adoption and engagement metrics presenting findings to senior leadership.
A day in the life
Youll collaborate with product teams creative agencies research analysts and BI teams to identify opportunities and craft compelling content that accelerates feature adoption. From developing creative briefs to launching integrated campaigns across owned channels your work will ensure customers discover and maximize Alexas full potential through engaging educational experiences. Success in this role requires a balance of strategic thinking storytelling data-driven decision-making and flawless execution in a dynamic high-growth environment.
About the team
This role sits within the Alexa Marketing team a dynamic group that includes advertising media lifecycle and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers lives.
- Bachelors degree in marketing communications business or equivalent
- 6 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience with customer segmentation profiling and targeting
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience leading creative briefs and creative content development
- Experience leading go-to-market for consumer software or hardware product launches
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Were looking for a Snr. Product Marketing Manager to lead the charge in driving capability and feature awareness education and engagement for this role you will develop and execute strategic marketing initiatives that help customers discover and embrace Alexas ever-expanding capabilities making their lives easier smarter and more delightful.
Your work will directly influence how customers learn about adopt and integrate Alexa features into their daily routinestransforming AI-powered interactions into essential intuitive experiences.
Key job responsibilities
- Develop and execute go-to-market strategies for new Alexa features and capabilities.
- Create content strategies that drive feature discovery first-time usage and long-term engagement.
- Collaborate with product research and data science teams to translate new capabilities into clear customer-centric messaging.
- Design and oversee multi-channel marketing campaigns that increase capability awareness adoption and retention.
- Analyze product usage data and customer insights to refine marketing strategies and enhance the user experience.
- Develop creative briefs that are clear compelling and strategically aligned.
- Manage internal and external creative teams to produce high-impact content ensuring timely execution within budget.
- Produce a variety of content including integrated campaigns how-to videos and product demonstrations.
- Balance strategic vision with hands-on execution in a fast-paced cross-functional environment.
- Measure and report on key adoption and engagement metrics presenting findings to senior leadership.
A day in the life
Youll collaborate with product teams creative agencies research analysts and BI teams to identify opportunities and craft compelling content that accelerates feature adoption. From developing creative briefs to launching integrated campaigns across owned channels your work will ensure customers discover and maximize Alexas full potential through engaging educational experiences. Success in this role requires a balance of strategic thinking storytelling data-driven decision-making and flawless execution in a dynamic high-growth environment.
About the team
This role sits within the Alexa Marketing team a dynamic group that includes advertising media lifecycle and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers lives.
- Bachelors degree in marketing communications business or equivalent
- 6 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience with customer segmentation profiling and targeting
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience leading creative briefs and creative content development
- Experience leading go-to-market for consumer software or hardware product launches
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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