Senior Digital Strategist

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Senior Digital Strategist

Location: London England United Kingdom ( 3 days a week from our London offices)

About the role:

As the only company to exclusively design build and run in-house marketing agencies OLIVER (part of the Inside Ideas Group) holds a unique position in the market. Olivers Data Strategy & Analytics team is one of the fastest-growing agency data teams in London with the team doubling in size in the last year alone. To support this growth were looking for digital marketing & CRM specialist to join as a Senior Digital Strategist reporting into the Data Strategy Director. The role will be split between our head office at Rosebery Avenue & the clients office but will divide time between home and the office on a flexible basis.

As a senior member of the data group youll provide strategic and consultative expertise on CRM and digital marketing to our clients and on-site teams across the group. Youll be a well-rounded data practitioner with subject matter expertise in CRM and data driven marketing digital marketing and eCommerce as well as exposure to a range of topics from measurement & optimisation content martech client and program management.You will work as part of a mixed team of data strategists channel practitioners & technical specialists playing a key role in supporting Olivers offering in CRM & digital performance marketing and drive the strategy of our clients and inside teams.

What you will be doing:

• Diagnosing client challenges & opportunities in digital & direct marketing and acting as a consultative partner to designing strategies & roadmaps to support future growth.
• Acting as a senior partner for our clients using data insights subject matter expertise and business understanding to create connected customer experiences advising in areas such as data collection measurement personalisation segmentation CRM content marketing test & learn.
• Developing smart pragmatic CRM strategies and journeys alongside colleagues in CX content and campaign management leveraging your understanding of customer data measurement & analytics and marketing cloud technologies
• Initially focussing on a global beverage brand and working closely with commercial marketing & eComm teams to optimise and scale CRM programs and steer the team on website and digital marketing performance challenges & opportunities.
• Leading/supporting various stages of client relationships from creating proposals for prospective clients discovery and onboarding developing strategies and overseeing implementation & activation
• Acting as an ambassador for data strategy & data driven marketing across the group sharing your experience and insights and promoting the work
• Supporting new business opportunities in collaboration with a mixed stakeholder group
• Coaching and managing other team members
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issue

What you need to be great in this role:

• A bright and savvy strategist with hands on experience across digital marketing and CRM ideally in an eCommerce environment
• Confident in developing strategies programs & roadmaps in CRM & digital marketing selling these in to senior stakeholders and tenacious in seeing them through to launch and optimisation
• A confident thinker and communicator of your ideas able to partner and influence manager to director level clients
• Excellent communication / data storytelling skills ability to distil complex ideas for non-technical audiences
• A natural collaborator able to quickly integrate contribute and sometimes lead mixed stakeholder groups
• Proactive dynamic individual able to work at pace manage their workload and operate self sufficiently
• Strong critical-thinking and problem-solving skills
• At least 5 years extensive hands on experience and in-depth knowledge of digital marketing & CRM
  • CRM: customer journey design marketing cloud technologies (eg SalesForce Marketing Cloud) customer analytics CRM program design
  • eCommerce focussed digital marketing: website performance optimising online journeys conversion rate optimisation assessing digital content vs audience need states
  • Data driven marketing: data informed media activation retargeting audience building & lookalikes CDP powered media data enrichment data partnerships
• Confident and comfortable working in a fast-paced changing environment
• You can be the change - you prioritise environmental responsibility social equity and economic viability and how that translates into your day-to-day role

Req ID: 13363

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.