Nomenclature Strategist

In this position...

The Opportunity

This newly created role reports to the Director of Global Nomenclature and supports Fords global Center of Excellence for naming and this position youll help drive clarity and consistency in how we name our products services and experiences across the enterprise. From vehicle design to HR internal comms to marketing youll collaborate with teams across the entire companymaking this one of the most connected roles at Ford.

The Position

The Strategist Nomenclature will lead the end-to-end execution of naming initiatives across Fords product and service portfolio. This person should be both creatively fluent and strategically disciplined with a sharp eye for detail strong facilitation skills and the ability to manage complex stakeholder dynamics. This role is ideal for someone who can merge linguistic creativity with business strategy delivering names that are not only memorable and meaningful but aligned with our broader brand architecture and legally viable.

What youll do...

• Lead individual naming projects from brief through final name selection
• Develop comprehensive naming briefs rooted in business strategy brand positioning and audience insight
• Facilitate internal and external naming workshops and creative sessions
• Evaluate name candidates based on strategic fit naming criteria linguistic nuance and early legal risk indicators
• Manage feedback loops and stakeholder reviews across cross-functional teams
• Ensure alignment with established naming principles architecture and the broader brand strategy
• Partner closely with Ford Legal throughout the trademark screening and clearance process
• Maintain process discipline and naming documentation to ensure repeatability and transparency
• Collaborate with brand marketing and product teams to integrate naming work into go-to-market and portfolio strategy

Youll have...

• Bachelors degree or commensurate work experience required.
• Minimum 8 years of relevant experience with a bachelors degree
• 6 years of experience in nomenclature
• 5 Experience working across cross-functional teams and managing multiple stakeholders
• Strong communication and storytelling skills especially in presentation format
• Familiarity with brand architecture portfolio strategy and naming systems

Even better you may have...

• Masters degree or commensurate work experience required.
• Minimum 5 years of relevant work experience with a masters degree.
• A mix of in-house and agency brand strategy experience
• Highly collaborative and organized with a bias for action
• Able to balance strategic thinking with hands-on execution
• Open-minded curious and culturally engaged
• Strong point of view but flexible in approach; thrives in complex environments

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all the above No matter what you choose we offer a work life that works for you including:

• Immediate medical dental vision and prescription drug coverage
• Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays including the week between Christmas and New Years Day
• Paid time off and the option to purchase additional vacation time.

This position is a leadership level 6.

For more information on salary and benefits click here: New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

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