Brand Manager, Winery â Hybrid
Brand Manager, Winery â Hybrid
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$ 130 - 140
1 Vacancy
Job Description
Brand Manager Winery Hybrid - Santa Rosa
Fabulous opportunity to make your mark with esteemed high growth wine group in key Brand Manager Imports role.
With an entrepreneurial mindset consumer first approach and brand strategy development know-how you are well equipped to drive business across this import portfolio of brands.
Nimble and scrappy you are known as a go getter. You thrive in ever changing and evolving companies where the fast paced environment builds momentum propelling you forward. Agile and flexible you champion innovation embrace change pivot on a dime and do so with a confidence and savvy.
Managing the development and execution of the marketing strategy and tactics for your portfolio of brands you will oversee the project management of strategies and tactics with numerous departments including Sales Operations Direct-to-Consumer and Wholesaler teams.
Driving significant growth across the portfolio you are a dynamic fast-paced brand manager who can both envision and execute quickly all with the consumer at the forefront of your thinking.
You will:
Develop brand strategies and positioning for priority brands including consumer-compelling point of difference
Develop brand marketing plans that are applicable across PR paid media partnerships events and retail accounts
Manage execution of brand marketing plan including paid advertising & promotion trade marketing programs public relations and product development including packaging ensuring consistent messaging imagery and quality standards
Maintain accountability for approved brand budgets revenue and gross margin
Assign and manage creative work through external agencies/vendors
Interface with Production and Winemaking teams including but not limited to written technical product specs liaison to agencies/vendors/production to lead and monitor quality and timelines track shipments/depletions against vintage transitions as well as participation in packaging/production meetings
Work closely with Sales to execute the marketing plan and ensure that materials are available to drive results
Ensure that brand strategies are implemented within PR initiatives
Coordinate branded special events winemaker appearances wine submissions and story pitches as needed
Perform as an effective and eloquent ambassador for the brands at both trade and consumer events
You have:
Bachelors degree 4 years premium wine brand marketing and/or luxury goods or beverage experience
Significant Experience in promotion packaging and merchandising design/implementation
Experience in brand strategy marketing communications planning and budget/P&L management
Strong analytic strategic and creative skills
Excellent presentation and communication skills.
Ability to balance multiple priorities meet deadlines and thrive in a demanding constantly changing environment.
Self-motivated team-oriented ethics and excellent interpersonal skills
Hybrid Role - Tues-Thursday onsite Mon&Fri remote
$130 - 140K
Hire contingent on passing background check
Required Experience:
Manager
Employment Type
Full Time
