Head of Marketing
Head of Marketing
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Job Description
As Nexthink continues its global expansion we are seeking an experienced data-driven and creative Regional Head of Marketing to establish and drive our go-to-market strategy in Japan. This is an exciting opportunity to build Nexthinks marketing presence from the ground up in a brand-new market working closely with sales partners and global marketing teams to drive brand awareness pipeline generation and customer engagement.
Your Mission:
Partner with key stakeholders in Japan to develop and execute multi-channel marketing initiatives that effectively position Nexthink as the leader in Digital Employee Experience (DEX) solutions. Your focus will be on driving brand recognition engaging enterprise customers and accelerating pipeline growth.
Key Responsibilities:
- Develop & Localize Marketing Strategies Tailor global marketing programs to resonate with the Japanese market ensuring cultural relevance and alignment with local business norms.
- Collaborate with Sales & Channel Teams Align marketing initiatives with sales priorities and partner activities to drive demand and accelerate growth.
- Plan & Execute Multi-Channel Campaigns Leverage digital marketing content marketing field events ABX strategies and media placements to maximize reach and engagement.
- Drive Customer Engagement & Advocacy Build relationships with customers to identify opportunities for case studies testimonials and advocacy initiatives.
- Manage Regional Budget & ROI Own and allocate the marketing budget effectively tracking performance and optimizing spend to maximize impact.
- Monitor Market Trends & Competitive Landscape Stay informed about industry developments emerging trends and competitor activities to refine marketing strategies.
- Lead Event & PR Activities Plan and execute localized virtual and in-person events industry conferences and PR initiatives to enhance brand visibility.
Qualifications :
- 8 years of B2B marketing experience in Japan preferably in enterprise SaaS or IT solutions.
- Strong understanding of the Japanese business culture ability to craft messaging and campaigns that resonate with local enterprise customers.
- Proven track record of driving pipeline generation and marketing-led revenue growth.
- Hands-on experience with digital marketing event planning ABX and PR strategies.
- Experience working with reseller distributors and channel partners to drive joint marketing initiatives.
- Excellent communication skills in both Japanese and English ability to collaborate with local and global teams.
- Strong data-driven mindset ability to measure analyze and optimize marketing campaigns for maximum impact.
- Self-motivated and adaptable thrives in a fast-paced entrepreneurial environment with minimal supervision.
Why Join Nexthink
- Build Something New Be a key player in Nexthinks expansion into Japan and shape our market presence from the ground up.
- Work with Cutting-Edge Technology Join a company that is redefining how enterprises manage digital employee experiences.
- High Impact & Career Growth Take on a leadership role in a fast-growing company with significant career development opportunities.
- Collaborative Respectful Culture Join a global team that values teamwork integrity and local market expertise.
This is your chance to make a lasting impact in Japans evolving IT landscape while helping enterprises unlock the full potential of their digital workplace. If youre passionate about marketing technology and business growth wed love to hear from you.
Additional Information :
We are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works giving our customers IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics automation and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges create ever more productive workplaces and deliver happy satisfied employees in the digital workplace.
With over 1000 employees across 5 continents Nexthink operates as One Team connecting collaborating and innovating to continuously grow. We call our employees Nexthinkers and our commitment to diversity inclusion and equity is second to none. We currently have over 75 nationalities working with us from all cultures and backgrounds speaking many different languages.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
