Marketing Automation Specialist
Marketing Automation Specialist
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Job Description
Marketing Automation Specialist Inbound Acquisition & Campaign Performance (Pardot Salesforce)
About us
Avantio with more than 20 years of experience is a vacation rental software whose mission is to provide dynamic and innovative cloud-based technology solutions for holiday rentals. The holiday rental sector is in a phase of transformation and expansion. Avantios commitment is to provide agencies with the tools specifically designed for their growing needs along with the best possible customer service experience.
Based in Valencia and with sales teams in the USA and LATAM in Avantio you will discover a highly qualified team made up of top-level professionals in an international environment.
Description
We are looking for a person who combines technical proficiency strategic vision and a creative mindset. This position is key to accelerating inbound lead acquisition through advanced automation in Account Engagement (Pardot) fully integrated with Salesforce.
Your mission will be to nurture qualify and convert our leads in a scalable way ensuring that each campaign contributes directly to our acquisition goals.
Key Responsibilities
Automation & CRM.
- Design continuous nurturing strategies aligned with the conversion cycles of our different markets.
- Implement automated processes in Pardot: dynamic flows scoring tags content segmented by language and type of potential customer.
- Segment and enrich the database to personalise journeys with a strong data-driven mindset and ability to manage large volumes of information
- Measure analyse and optimise campaign performance: conversion rates CPL scoring engagement...
- Identify patterns through analysis and presenting actionable insights to the team.
Measurement and constant optimisation
- Analyse key KPIs:
- CPL
- Conversion by stage
- Scoring vs conversion
- Engagement
- Time to conversion
- Implement and improve flows through testing and personalisation.
- Maintain dashboards and reports to help optimise acquisition decisions.
Cross-functional collaboration.
- Actively participate in inbound campaigns with content design and SEO.
- Collaborate with SDR to define inbound/outbound boundaries and improve lead activation.
- You will be the point person for automation within the marketing team responsible for leading the implementation and evolution of Pardot as the engine of our automated campaigns.
- You will provide data-driven insights and technical expertise.
Requirements
- 3 years of experience in B2B automation
- Experience working with Pardot Salesforce
- Native Spanish speaker.
- High level of English.
- Strong focus on technical execution and data analysis.
- Ability to execute and optimise campaigns that convert.
- Experience in SaaS and inbound acquisition environments.
- Results-oriented technical marketing vision.
What do we offer
- We are a leading global provider of solutions services and technological tools for holiday rentals with a stable projection.
- Stable full-time contract.
- Training provided by the company.
- Flexible working hours.
- We currently have a hybrid working system which means that we come two days a week and three days of telework .
- Possibility to build a long-term career. We offer you activities tasks and responsibilities that will allow you to grow professionally and personally.
- Flexible remuneration plan.
- Work-life balance: childcare allowance afternoon off for childrens birthdays and support during their first days at school :)
- Carsharing: the possibility of giving your colleagues a lift in your car (monthly extra from the company) or you can travel to work with colleagues free of charge.
- A dynamic and multicultural environment with more than 25 nationalities to get to know.
- The opportunity to work in a young and international team. We currently have about 200 employees with cultural diversity.
- Attractive facilities and atmosphere: lounge areas with sofas (ping-pong table table football...) fully equipped cafeteria (coffee fresh fruit...) and a roof terrace with interesting views. We have fun!
- Employment advice: a small guide to help you with all your documentation (NIE social security number or how to register in a place...).
At Avantio we look for people who identify with our values: we care we constantly help each other we communicate a lot (both internally and with our clients and partners) and we learn from each other. We want you to make this project yours too!
One of the most important things is the good atmosphere in the Avantio team and in order to maintain and further develop it the company is involved in this. We have two big events where we all get together: Avantio Summer Event and Xmas dinner. In addition during the year we are also encouraged to get together in what we call internally The Extracurriculars the company provides us with different activities: paddle courts twice a week volleyball courts during the summer and we have a football team that plays matches monthly
Added to all this are the more informal meet-ups we have all year long as we have a great Afterwork group thanks to which we get together to do multiple activities (go bowling ice skating or just meet up for a drink) and it allows us to get closer to people from all departments!
We provide the necessary tools and opportunities to grow professionally. You will be challenged so that you can develop your professional career and this will lead to the growth of the company. In other words the skys the limit
If all this describes you and you want to work in a young international company with these values dont hesitate to apply!
Employment Type
Full Time
