Director of Commerce
Director of Commerce
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Who are we
We are the originators of influencer marketing.
Influencer is an agency built at the intersection of creativity data and technology with a unique people power & platform power approach.
From big brand launches to shifting perceptions and from riding fast trends to driving footfall Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.
Campaigns are underpinned by Influencers game-changing proprietary technologies which are supercharged by official partnerships and data integrations with the worlds leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.
We believe the more tangible scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the True Human Influence movement; on a mission for creator campaigns to be judged in the same way as other media activations.
Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge experience and technology that have enabled them to deliver thousands of campaigns for hundreds of brands in markets across the world. Today Influencer has a team of 120 of the best talent in the industry working across Europe North America and the Middle East. From Google to Coca-Cola from Amazon to Microsoft and from TikTok to Meta - they work with companies brands and agencies across every vertical building meaningful relationships between brands creators and their audiences.
Job Title
Director of Commerce
Reporting of the role
Jenny Penich President NA
Overview of the job
Were looking for a commercially minded leader to launch and lead our affiliate and commerce offering across global markets beginning with TikTok Shop and expanding into the broader affiliate marketing and platform landscape building bespoke solutions for our clients and bringing them to life.
As Director of Commerce you will develop and own the go-to-market strategy for our affiliate services educate our internal teams and partner with clients and platforms to activate programs that drive measurable ROI. This role requires deep expertise in performance marketing creator commerce and affiliate ecosystems with the ability to both shape the vision and execute with precision.
3 best things about the job
Launch opportunity: Build a global capability from the ground up at the intersection of creators commerce and performance.
Strategic and high impact: Shape agency growth in a space that is a top priority for brands and platforms alike.
Cross-functional leadership: Collaborate with sales paid media measurement and strategy teams across the U.S. EMEA and beyond.
Measures of success
In the first few months you would have:
Launch a clear and compelling affiliate go-to-market strategy starting with TikTok Shop
Deliver internal education and tools that enable our commercial teams to confidently sell affiliate programs
Build relationships with affiliate platforms and secure strategic partnerships
Actively support new business pitches and client growth opportunities by showcasing our affiliate capabilities
Define commission and incentive structures tailored to brand KPIs
Advise on operational requirements for post sale execution including staffing and workflow recommendations
Train our paid media and measurement teams on how affiliate and performance goals influence media planning and measurement
Roles & Responsibilities:
Define document and roll out the global affiliate commerce strategy for Influencer
Serve as the internal point of contact for all affiliate-related queries best practices and client conversations
Equip and train global commercial teams to identify opportunities pitch affiliate solutions and communicate value clearly
Develop and manage relationships with key affiliate platforms and technology partners
Design scalable tiered commission structures to support a range of brand objectives
Participate in new business pitches and key client meetings to represent the affiliate opportunity
Lead development of a dedicated affiliate team across strategy delivery and measurement teams.
Educate and upskill Paid Media team on creator content amplification and commerce-oriented media strategy
Stay ahead of platform changes commerce trends and performance benchmarks to continually evolve our offering
What you will need:
7 years of experience in affiliate marketing eCommerce strategy performance media or creator commerce
Proven track record building affiliate or commerce services within a media agency or creator-first business
Deep knowledge of affiliate platforms (TikTok Shop Amazon Associates LTK ShopMy Rakuten CJ etc.)
Excellent communication and presentation skills and able to translate complex concepts for internal and external stakeholders
Leadership experience in matrixed or cross-functional teams
Experience negotiating and managing strategic partnerships and building commission structures
Entrepreneurial mindset and comfortable building from scratch iterating fast and wearing many hats
Understanding paid social amplification tactics and creator licensing
A few of our core benefits:
Private Healthcare through Vitality
Wellbeing support through Vitality including EAP & Mental Health cover
25 days of Annual Leave ( Bank Holidays which can be flexed to your needs)
For more information on our benefits perks and what makes us unique please visit our website here
At Influencer were committed to cultivating an environment that promotes diversity equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday irrespective of age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation. We are committed to embedding Diversity Equity & Inclusion into everything we do at Influencer making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.
Employment Type
Full Time
