Paid Ads Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
This is a remote position.
As our Paid Ads Specialist you ll design execute and optimize paid campaigns across Meta (Facebook/Instagram) Google TikTok and other platforms to boost bookings and brand awareness. Your expertise in targeting Muslim travelers and leveraging cultural insights will ensure our ads are both effective and compliant with halal values.
Key Responsibilities
1. Campaign Strategy & Execution:
o Develop and manage paid campaigns for user acquisition retargeting and brand awareness.
o Target audiences based on interests
o A/B test ad creatives CTAs and audience segments to maximize ROAS (Return on Ad Spend).
2. Budget Management:
o Allocate budgets efficiently across platforms to meet KPIs (cost per booking CTR conversion rates).
o Monitor daily spend and adjust bids to optimize performance.
3. Creative Collaboration:
o Partner with content creators and designers to produce ad assets (static video carousels) that align with Islamic guidelines (modest imagery no alcohol references).
o Localize ads for Arabic and English-speaking markets including RTL (right-to-left) formatting.
4. Analytics & Reporting:
o Track campaign performance using Meta Ads Manager Google Analytics and TikTok Ads Manager.
o Generate weekly/monthly reports with actionable insights for the marketing team and founder.
5. Compliance & Innovation:
o Stay updated on platform policies and halal certification standards to ensure ad compliance.
o Experiment with emerging ad formats (e.g. Instagram Reels Ads TikTok Spark Ads).
Requirements
Requirements
2 years of hands-on experience managing paid ads for Meta Google or TikTok.
Proven track record of driving conversions (e.g. app installs e-commerce sales bookings).
Proficiency in analytics tools (Google Analytics Meta Business Suite) and bid strategies (CPC CPM).
Bilingual fluency in English and Arabic to create and localize ad copy.
Understanding of Muslim traveller preferences and cultural sensitivities.
Strong analytical mindset with the ability to pivot strategies based on data.
Education
Bachelor
Employment Type
Full Time
