Marcom Manager (47848)
Marcom Manager (47848)
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Job Description
The Agfa-Gevaert Group develops produces and distributes an extensive range of imaging systems and IT solutions mainly for the printing industry and the healthcare sector as well as for specific industrial applications.
Agfa Radiology Solutions is a leading global provider of advanced imaging and healthcare IT solutions specializing in digital radiography and medical imaging systems. The company develops and supplies high-quality products for hospitals and healthcare facilities including digital X-ray systems imaging software and integrated radiology solutions. With a strong focus on innovation and patient care Agfa Radiology Solutions enhances diagnostic workflows and enables improved clinical outcomes through its cutting-edge technology and services. The company is part of the broader Agfa-Gevaert Group which has a long-standing reputation in imaging and information technology across various industries.
We are looking for a Digital Marketing Manager to drive our online presence and lead digital initiatives that enhance brand awareness engagement and lead generation. As a key member of our marketing team you will be responsible for executing multi-channel digital campaigns optimizing content strategy and leveraging data-driven insights to maximize impact. This role is ideal for a proactive and creative professional with experience in B2B marketing preferably within the healthcare or medical technology sector.
Location:
- Mortsel Belgium
What Youll Do:
- Develop and execute digital marketing campaigns across multiple channels including website social media email marketing and paid advertising.
- Manage and optimize the companys website ensuring SEO best practices and an engaging user experience.
- Plan create and schedule content tailored to healthcare professionals aligning with our brand positioning.
- Collaborate with internal teams to create compelling content including blog posts case studies whitepapers and videos.
- Develop and manage paid media strategies (Google Ads LinkedIn Ads etc.) to drive lead generation and brand awareness.
- Monitor analyze and report on digital marketing performance using key metrics to inform strategy and continuous improvement.
- Work with marketing automation tools and Microsoft Dynamics to nurture leads and enhance customer engagement.
- Stay up to date with digital marketing trends healthcare industry insights and competitor activities.
- Support regional marketing teams with digital assets and guidance to ensure brand consistency across markets.
Who You Are:
- Bachelors degree in marketing Digital Marketing Communications or a related field.
- 3-5 years of experience in digital marketing preferably in B2B and/or healthcare-related industries.
- Proven experience managing websites SEO/SEM social media and digital advertising campaigns.
- Familiarity with content marketing strategies and ability to tailor messaging for a healthcare audience.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience using marketing automation platforms (e.g. HubSpot Marketo Pardot) and CRM systems (e.g. Salesforce Microsoft Dynamics).
- Knowledge of compliance and regulatory considerations in digital marketing for healthcare is a plus.
- Proficiency in digital marketing tools (Google Analytics Google Ads LinkedIn Campaign Manager etc.).
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent communication and copywriting skills with an eye for detail.
- Creativity and innovation in developing marketing strategies that resonate with healthcare professionals.
- Ability to work collaboratively in a global team while managing independent projects.
- Language: English (mandatory) German (Nice to have)
(Agfa) Our Values:
Own It(I do what I say full accountability for results finding solutions and Practice ethical and safe behaviors)
Play as One (Collaborate for a common goal diverse perspectives. Listen and communicate with respect support decision for teams benefits)
Move Forward (Embrace change explore opportunities to innovate feedback and improve performance Proactive steps to resolve issues and continuous progress).
Drive Value (Bold choices to maximize value creation customer deliver exceptional value add value to all stakeholders use data to generate crucial insights and outcomes).
What we offer now and in the future:
- Dynamic global organization with a history of innovation and strong product portfolio.
- Challenging environment combined with a supportive management structure.
- Career development and growth.
- Competitive salary and benefit package.
- Friendly work environment surrounded by dedicated and professional colleagues.
Diversity and Inclusion:
AtAgfa our mission at Agfa is to ensure that everyone belongs. We believe that diversity and inclusion of others promotes a greater feeling of belonging and higher levels of engagement. We know that if we work together we can do amazing things and that our differences are what make our company products and services great.
Required Experience:
Manager
Employment Type
Full Time
