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Job Summary
Provides overall leadership and supervision of all strategic communication functions of the district including parent communications media communications government relations community relations and public information for voters taxpayers and residents. Pursues the general goal of increasing support for the district as expressed in fundraising and friend raising and information campaigns for Board initiated voluntary tax referendums. Provides leadership and coordination of communication strategies in weather emergencies and other crisis situations. Serves as the Public Information Officer of the District and as chief spokesperson with the media in providing information on educational policies programs and administrative operations.
Essential Functions
1. Manages Office of Public Relations & Marketing operations; recruits selects orients trains coaches counsels and disciplines staff. Plans monitors appraises and reviews staff job contributions. Establishes annual communications goals and
strategies for the Division.
strong leadership and coaching for direct reports and staff in a variety ofpublic relations functions including funds development through the Duval County Schools Foundation government relations parent engagement and communication
volunteer programs and other strategic communications.
the development of oral and written materials pertaining to the school districtand dissemination to newspapers radio and television.
development and implementation of communications plans and goals for school and district initiatives.
district brand positioning logos print materials and social media.
with preparation of public statements or speeches for Board members the Superintendent and other key administrators.
the improvement of public relations techniques employed by all district personnel.
the Superintendent and staff on the public relations aspects of their work and apprises them of areas where efforts are needed to strengthen and improve understanding and communication.
with city and community agencies to integrate and promote districtprograms.
and counsels principals department heads on decisions timelines etc. thatmay impact district goals.
with the Enrollment Division in the development and implementation public relations campaigns designed to accomplish district brand and reputation goal while supporting enrollment development.
other duties as assigned.
Qualifications
Education:Masters degree in Communications Public Relations Journalism Public Administration Educational Leadership or a related field from an accredited college or university.
Experience:Seven (7) years successful experience required in two (2) or more of the following areas - public relations/affairs public information government relations/affairs marketing or communications; three (3) years must be in a management capacity.
Certifications & Licenses: NA
Knowledge Skills and Abilities
Required Experience:
Chief
Full-Time