Service Portfolio Marketing Manager
Service Portfolio Marketing Manager
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Job Description
As a member of the Services Portfolio Management (SPM) leadership team you will play a strategic role in the definition creation and positioning of our services portfolio. Our collective goal is to ensure that Customer Success service offerings align with business objectives drive customer value and contribute to overall SaaS growth and scalability.
As a Marketing Manager within the SPM function you will play a strategic role in driving mid- and long-term services sales growth across our go-to-market (GTM) teams by aligning services product industry and field execution priorities. You will work closely with marketing enablement and GTM teams as an enabler for the growth of services portfolio pipeline.
Strategic Planning & Growth Enablement (30%)
- Translate Customer Success strategy and Services product roadmaps into actionable GTM initiatives across the field.
- Partner with Customer Experience (CSMs in particular) to represent the voice of the customer and shape long-term growth opportunities.
- Provide market feedback into the SPM team to drive decisions around portfolio coverage and prioritisation.
- Support the annual planning process with market segment and product insights relevant to Customer Success.
Field Execution Support (30%)
- Serve as a subject matter expert (SME) to the Sales teams on behalf of Customer Success and our services offerings.
- Positioning of our services portfolio as part of a Unit4 total/end to end/full solution approach across product(s) industry and persona
- Partner with Sales and Customer Success teams to support complex deals provide solution guidance and shape messaging.
- Equip frontline teams with value-based narratives playbooks case studies and competitive positioning tailored to your vertical.
- Equip frontline teams with examples and use cases of quantified success outcome value to be used in positioning.
- Lead or support field enablement sessions as needed.
Cross-Functional Alignment & Advocacy (40%)
- Collaborate closely with Product Marketing Enablement and RevOps to ensure consistent execution and messaging.
- Provide ongoing insights to the GTM Strategy team on pipeline health product/market fit and vertical adoption trends.
- Advocate for the unique needs of Customer Success across internal teams including Product Marketing and Sales.
- Work closely with the Competitive Analysis function to align on insights and learnings to be applied to our portfolio/ positioning/ enablement.
- Work closely with product marketing demand generation and product management teams
- Generate buy-in and involvement into the Communities of Practice construct to encourage frontline teams to feedback and contribute with direct knowledge to the continuous improvement of the Customer Success offerings.
Aspects of the Work Environment:
- Remote
- Occasional global travel
- Flexible hours
- Fast-paced
Qualifications :
Minimum Experience Requirements:
- 5 years of experience in SaaS roles (Sales Presales Strategy Product Marketing or Professional Services).
- Deep knowledge of Customer Success or post-sale SaaS services functions.
Preferred Experience Requirements:
- Sales experience with direct Services Sales experience providing a strong advantage.
- Familiarity with the constructing and/or positioning of SaaS-specific service offerings.
- Change management experience with the ability to drive organizational adoption.
Required Skills:
- Strong business acumen and understanding of SaaS growth levers
- Proven ability to work cross-functionally and influence without authority.
- Strong written and verbal communication skillscomfortable engaging with both execs and frontline teams.
- Strategic thinker who can also execute in a fast-paced environment
- Experience supporting field teams and/or driving enterprise deals is a plus.
- Strong organizational and time management skills.
Required Tools/Technology:
- Strong knowledge of ERP systems or SaaS platforms and customer lifecycle management.
- Proficiency in data analysis tools AI-driven analytics and business intelligence platforms.
Additional Information :
You will be passionate about progressing the Customer Success agenda to advance the SaaS transformation in an Enterprise Software company. You will be curious and innovative in your use of AI and tooling in order to make data-driven decisions with a customer-centric and innovative approach. You will be collaborative flexible and adapt to the changing needs of the wider business embedding our strategic goals in your approach.
Join Unit4 and be part of one of the most exciting journeys in the cloud ERP software space. Were a fast-paced high-growth people-centric company delivering enterprise software for a great people experience and offering our own people a host of benefits and development opportunities.
Grow with us
At Unit4 we offer:
- a culture built on trust - giving you the freedom and autonomy to be successful
- Balance - with our uncapped time off policy remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being
- talented colleagues role models and mentors - work learn and be inspired by some of the best talent in the software industry
- a commitment to sustainability - with initiatives such as our Act4Good program a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet
- a safe and inclusive working environment supported by our Employee Resource Groups which are open to all and include Women at Unit4 Pride at Unit4 Mental Health and Access at Unit4 and People of Color at Unit4.
Our commitment to you
Unit4 is committed to ensuring equal opportunity for everyone - together we continue to build an inclusive culture that encourages and celebrates the diversity of our employees. We consider all candidates on their ability to do the job required and welcome the unique contributions each individual can bring to Unit4. We know that diversity of race ethnicity gender sexual orientation gender identity or expression age educational background national origin religion and physical ability brings fresh perspectives ideas and solutions to our company. This is the essence of our culture. We also welcome and encourage people who are pregnant and/or parents-to-be to apply. Thats why we make our hiring decisions solely based on skills qualifications and our current business needs.
Yes
Employment Type :
Full-time
Employment Type
Remote
