Senior Marketing Manager

KX Technologies LLC

As a part of the global industrial organization Marmon Holdingswhich is backed by Berkshire Hathawayyoull be doing things that matter leading at every level and winning a better way. Were committed to making a positive impact on the world providing you with diverse learning and working opportunities and fostering a culture where everyones empowered to be their best.

Marmon Water Residential Filtration group is comprised of KX Technologies & Filtrex Technologies two leading and innovative companies dedicated to providing high-quality filtration solutions. With a commitment to excellence innovation and customer satisfaction we aim to revolutionize the industry by delivering cutting-edge products and exceptional services. We are seeking an experienced and dynamic individual to join our team as the Senior Marketing Manager

We are seeking a Senior Marketing Manager to drive market strategy product lifecycle management demand generation and brand positioning for our water filtration products. This is a high-impact individual contributor role focused on long-term market growth OEM partnerships and consumer insights to influence business decisions. It is ideal for a strategic marketer with product management experience who understands the B2B2C business model collaborating with OEM partners while keeping a strong focus on end-consumer needs. The ideal candidate has a blend of strategic marketing expertise product management acumen and market research skills with the ability to guide product development positioning and go-to-market strategies as well as who can blend data-driven insights with creative marketing initiatives to strengthen our brand in both B2B and B2C ecosystems.

Strategic Market Planning & Business Insights

• Develop and execute a strategic marketing roadmap to drive business growth and market expansion.
• Conduct market research competitive analysis and customer segmentation to identify trends and opportunities in the B2B2C landscape.
• Provide data-driven insights to guide OEM marketing strategies product positioning and go-to-market plans.
• Collaborate with leadership to define and refine value propositions and competitive differentiation that resonate with both OEMs and end consumers.

Demand Generation & Go-to-Market Strategy

• Develop and implement multi-channel demand generation campaigns that support OEM sales efforts while building end-user brand awareness.
• Optimize digital marketing ABM (Account-Based Marketing) content marketing SEO and paid media strategies to reach both business customers and consumers.
• Work with OEM partners to co-market products develop joint campaigns and create sales enablement materials that support their go-to-market efforts.

Brand Management & Market Positioning

• Strengthen the companys brand presence across both OEM (B2B) and end-user (B2C) segments.
• Develop compelling messaging content and storytelling that reinforces the companys expertise in water filtration for both business partners and consumers.
• Ensure branding and product positioning are aligned with OEM partner needs while maintaining strong consumer appeal.

Consumer & OEM Market Insights

• Stay informed about consumer trends industry regulations and technological advancements in water filtration.
• Conduct consumer research surveys and focus groups to gather insights that inform product development and marketing.
• Develop strategies to translate consumer needs into OEM opportunities helping OEM partners better position and sell products.

Cross-functional Collaboration & Stakeholder Engagement

• Work closely with OEM partners sales teams product managers and executive leadership to align marketing with business priorities.
• Manage relationships with external agencies research firms and media partners to enhance marketing impact.
• Support thought leadership initiatives including whitepapers industry reports and conference participation.

Qualifications & Experience

• Bachelors degree in marketing Business or a related field (Masters degree preferred).
• 10 years of experience in strategic marketing market research or product marketing preferably in water filtration Product based or consumer goods industries.
• Strong expertise in B2B2C marketing OEM partnerships and consumer insights.
• Proven track record in market analysis go-to-market strategy and demand generation.
• Hands-on experience with digital marketing content strategy and CRM/marketing automation tools.
• Ability to work independently think strategically and drive projects with minimal supervision.
• Strong analytical and communication skills to translate data into actionable strategies.

Following receipt of a conditional offer of employment candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

We are an equal opportunity employer and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process please email your request to and please be sure to include the title and the location of the position for which you are applying.