National Key Account Executive
National Key Account Executive
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Job Description
WIN NEW BUSINESS VOLUME SALES & PROFITABILITY DEVELOPMENT
- Execute global agreements within the Lodging segment and deliver best in class execution
- Win and contract new key account groups from No Energy or competitors using the Hunting List System
- Drive Key-3 listing growth in new and existing accounts
- Ensure key accounts meet volume targets and resign all existing key account groups
IN-ACCOUNT BRAND EXECUTION
- Execute segment-specific POS to drive awareness and boost beverage sales activating Red Bull POS in lodging travel and bar-pub segments
- Secure agreements to place Red Bull coolers and digital posters with engaging content ensuring listing and execution on digital ordering platforms
- Place segment specific POS with occasions messaging including Red Bull and customer owned POS materials
- Drive engagement with venue staff through training competitions and staff consumption programs
IN-ACCOUNT BRAND ACTIVATION
- Secure support for Red Bull consumer promotions and marketing initiatives
- Develop and implement bespoke brand activation tailored to the customers tone of voice where applicable
- Maximise effectiveness of agreed customer joint-marketing funds to drive premium brand activation
CUSTOMER MANAGEMENT
- Efficiently manage joint marketing funds and variable rebates to agreed levels
- Conduct trading terms negotiations as needed to enhance profitability and business development
- Prepare and deliver rolling 612-month joint business plans (JBPs) to all customers
- Obtain and manage monthly sales data from customers and distributor partners as needed
INTERNAL COLLABORATION
- Conduct internal investment pitches for new business opportunities
- Collaborate with the On Premise Marketing Partner to enhance brand activation outcomes
- Lead internal customer performance reviews with the Finance Partner.
- Keep the Hunting List and Key Account Tracker regularly updated
Qualifications :
Minimum 3 years FMCG sales experience (field sales or key accounts experience)
Skilled at diagnosing win-win opportunities and influencing customers to adopt them
Strong knowledge in premium brand execution and activation
Excellent commercial acumen and negotiation experience paired with a positive and enthusiastic attitude
Action-oriented ensures tasks are completed and outcomes are achieved
Additional Information :
Thank you recruitment agencies but we will be hiring this role directly.
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
