CRM Manager
CRM Manager
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Job Description
In your role as CRM Manager (m/f/d) you will play a crucial role in developing and executing our CRM and communications strategy to drive customer retention satisfaction and lifetime value. This role requires a deep understanding of CRM tools (ex. Segment Braze Iterable Salesforce) data analysis (comfortable with SQL GSheets BigQuery and Looker are a big plus) technical infrastructure (ex. webhooks APIs HTML email & in-app templates) and customer behavior (retail e-commerce or or experience working with subscriptions are a big plus) combined with a strategic mindset to enhance the customer experience and achieve our targets.
You will be working closely with a highly skilled team of three CRM professionals one data scientist and one marketing engineer. We are looking for someone to take ownership of a dedicated lifecycle segment including its targets and budget.
In addition you will:
- Take ownership of a specific stage within the customer lifecycle developing and executing strategies to optimize its performance by improving customer engagement increasing repeat purchases preventing churn or reactivating churned customers
- Collaborate cross-functionally with Product Marketing Tech and Customer Insights teams to build cohesive strategies across the customer journey
- Manage a 5 digit monthly budget to be used to achieve monthly targets.
- Partner with Local Marketing Growth Creative Data Commercial and Engineering teams as key stakeholders to achieve your main targets.
Qualifications :
- You have 3 years of experience in CRM management preferably within the e-commerce retail subscriptions or grocery delivery industry
- Proven track record of developing and executing successful CRM strategies and lifecycle management
- Strong analytical skills and proficiency in data analysis tools (e.g. SQL Excel BigQuery GSheets Looker)
- Excellent understanding of customer segmentation lifecycle marketing and personalization
- Experience with CRM platforms such as Salesforce Braze Iterable Segment or similar
- Strong project management skills and the ability to manage multiple initiatives simultaneously -
- Excellent communication leadership and interpersonal skills
- Ability to work collaboratively in a fast-paced dynamic environment
Additional Information :
- A 1000 annual L&D budget as well as individual coaching options to ensure you have plenty of opportunities to learn grow and achieve your goals
- 26 days of vacation 1 day every year up to a maximum of 30 days
- A mobility budget of 35 EUR per month for Deutschland Ticket subsidy
- A cool discount on your Urban Sports Club membership
- Attractive company pension options
- Unlimited access to an e-learning and development platform MyAcademy including online German courses
- Online discounts with Corporate Benefits and Future Bens
- A cool discount off your personal Flink orders; be the first to test out new products!
- A modern and dog-friendly office in the heart of Berlin - lots of delicious lunch spots available within short walking distance
It is our commitment that every applicant will be evaluated according to their skills regardless of age gender identity ethnicity sexual orientation disability status or religion.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
