Senior CRM Manager
Senior CRM Manager
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Job Description
In your role as Senior CRM Manager you will take end-to-end ownership of a specific high-value customer lifecycle segment. Your strategic initiatives will be directly connected to key business metrics including customer base growth churn reduction increased repeat purchase rates and revenue uplift from reactivation efforts.
Youll also manage a significant 5-digit monthly budget with autonomy deploying resources strategically to drive success. Together with Product Marketing Tech and Customer Insights teams you will work to create seamless customer journeys ensuring your insights and recommendations directly inform broader product development and marketing initiatives.
In this journey you will partner closely with C-level stakeholders and leadership from Local Marketing Growth Creative Data Commercial and Engineering.
This role requires a deep understanding of CRM tools (ex. Segment Braze Iterable Salesforce) data analysis (comfortable with SQL GSheets BigQuery and Looker are a big plus) technical infrastructure (ex. webhooks APIs HTML email & in-app templates) and customer behavior (retail e-commerce or experience working with subscriptions are a big plus).
Qualifications :
- You have 5 years of experience in CRM management preferably within the e-commerce retail subscriptions or grocery delivery industry
- Proven track record of developing and executing successful CRM strategies and lifecycle management
- Strong analytical skills and proficiency in data analysis tools (e.g. SQL Excel BigQuery GSheets Looker)
- Excellent understanding of customer segmentation lifecycle marketing and personalization
- Experience with CRM platforms such as Salesforce Braze Iterable Segment or similar
- Strong project management skills and the ability to manage multiple initiatives simultaneously -
- Excellent communication leadership and interpersonal skills
- Ability to work collaboratively in a fast-paced dynamic environment
Additional Information :
- A 1000 annual L&D budget as well as individual coaching options to ensure you have plenty of opportunities to learn grow and achieve your goals
- 26 days of vacation 1 day every year up to a maximum of 30 days
- A mobility budget of 35 EUR per month for Deutschland Ticket subsidy
- A cool discount on your Urban Sports Club membership
- Attractive company pension options
- Unlimited access to an e-learning and development platform MyAcademy including online German courses
- Online discounts with Corporate Benefits and Future Bens
- A cool discount off your personal Flink orders; be the first to test out new products!
- A modern and dog-friendly office in the heart of Berlin - lots of delicious lunch spots available within short walking distance
It is our commitment that every applicant will be evaluated according to their skills regardless of age gender identity ethnicity sexual orientation disability status or religion.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
