Lifecycle Marketing Executive (CRM)
Lifecycle Marketing Executive (CRM)
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Job Description
Reporting to the Retention & Loyalty Manager the Lifecycle Marketing Executive plays a key role in supporting the execution and optimisation of multi-channel marketing campaigns. This role is responsible for building testing documenting and deploying campaigns across CRM platforms ensuring timely and accurate delivery. This role will also provide day-to-day support for platform operations maintain campaign documentation and manage key marketing data inputs and outputs. Using performance insights and data analysis the role contributes to continuous campaign improvement and enhanced customer engagement across the lifecycle.
Campaign Management and Braze Execution
- Support the Lifecycle Marketing team in the delivery of personalised cross-channel campaigns by interpreting briefs documenting campaign logic and preparing assets for build in Braze.
- Build QA and launch campaigns using Brazes Canvas Segments Liquid personalisation and Custom Events with a focus on accurate targeting and timely delivery.
- Configure campaign logic using Braze tools ensuring dynamic relevant messaging across customer touchpoints.
- Assist in creating and executing QA test plans including rendering checks data validation and issue escalation to ensure campaigns meet quality and compliance standards.
- Monitor and maintain live campaigns flagging anomalies and identifying optimisation opportunities to support ongoing improvements across email and SMS channels.
Data Management and Reporting
- Work with Campaign Managers and Specialists to refine new data or integration requirements.
- List management and maintenance.
- Utilise multiple data sources to generate insights and understand results.
- Utilise data to segment and target audiences effectively personalising communications.
- Drive a test-and-learn culture and conduct ongoing A/B multivariate testing and other optimisation techniques to enhance targeting strategies.
- Analyse campaign data to identify trends and provide insights.
- Report on key performance insights and propose future improvements for review.
Platform management
- Oversee ongoing email and SMS deliverability ensuring reliable performance and compliance with best practices.
- Support platform maintenance including software updates integration checks and regular system health reviews to ensure optimal functionality.
- Manage user access requests including the creation permissioning and deactivation of accounts in line with security and governance protocols.
Data governance and compliance
- Safeguard the brand through Privacy and SPAM act compliance and best practice.
- Stay up to date on legislation changes and educate stakeholders.
- Ensure CRM initiatives adhere to Therapeutic Goods Administration (TGA) and Australian Competition and Consumer Commission (ACCC) guidelines.
- Capture customer consent and personal data at key stages of the customer lifecycle that assist in profiling and personalisation execute comprehensive CRM strategies including acquisition lifecycle and retention initiatives.
Objectives and Key Results (OKRs)
- Deliver on individual and set team OKRs as determined by the business.
Qualifications :
- Demonstrated experience working in CRM lifecycle or marketing automation roles.
- Experience in building/modifying email templates with HTML and CSS.
- Experience with Braze is highly regarded though familiarity with other enterprise ESPs such as HubSpot Emarsys Oracle or similar platforms is also valued.
- Proficiency in SQL data architecture and data management is highly desirable.
- Experience with accurately interpreting briefs thinking critically on the best way to achieve campaign outcomes and building high quality innovative campaigns.
- Excellent attention to detail with a data driven mindset.
- Experience in reporting & performance monitoring frameworks for marketing automation.
- Problem-solver with a proactive mindset; comfortable troubleshooting HTML campaign or data issues
- Confident managing multiple priorities and communicating clearly with stakeholders.
- Forward-thinking and considers long-term impacts when making decisions.
- Comfortable challenging the status quo and always looking for ways to improve.
- Collaborative and generous with sharing knowledge across teams.
- Passionate about martech with a strong willingness to learn and take on new challenges.
- Thrives in a fast-paced agile environment.
- Values working in a high-performing supportive team that balances excellence with fun.
Additional Information :
Youll be joining a high-performing fast-paced team where your work drives meaningful impact in a leading tech company at the intersection of healthcare. We take pride in our driven and results-focused culture where ambitious individuals can push the boundaries of innovation and contribute to better outcomes for Australians.
Other benefits include:
- Gaining access to SAGED courses and more through the Greenhouse learning platform fostering continuous growth and development.
- Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
- The freedom of a full-time work-from-home role.
- Access to co-working spaces in Sydney Melbourne Brisbane and select regional cities.
- Mental health support through our wellbeing platform Unmind.
- A private health insurance discount through Medibank.
- Up to 8 weeks of paid parental leave.
- Swag kits to celebrate key milestones in your journey with us.
- Enhance your home office with our work from home equipment allowance benefit.
- Being part of one of the fastest-growing industries in Australia improving the lives of hundreds of thousands of patients.
We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
#LI-GQ1
#LI-REMOTE
We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
