Director of Product Line Management

Description

• Develop & execution product line strategies including 5-year forward looking revenue forecast based on product & technology roadmaps and marketing plans competitive analysis and serviceable addressable market (SAM). Israel Site (MCIL) strategy for R&D & Manufacturing of PTE & HPA products
• Product & Technology Roadmaps including organic and purchased finished goods (PFG) developments.
• supervision of project progress through the Product Generation Process (PGP) including business case justification.
• Product execution planning and execution of products on committed projects to on time/on budget release.
• Accountability for Product Marketing efforts to drive growth of existing products Go-To-Market (GTM) plans for new products to achieve or exceed sales forecasts.
• New market exploration/strategy development to exploit existing market and product categories external capabilities and new markets with new product categories because of organic generation or M&A activities.

• Product & Technology Roadmaps and Development Execution
• Create customer/market validated 3-5-year product roadmaps codefined with the R&D teams aligned with the internal sales/marketing teams.
• Product key features specifications & differentiation.
• Create technology 3-7-year roadmaps based on market driven technology requirements and R&D existing/to be developed capabilities that eventually result in products/features/capabilities in the product line.
• Build business case based on Average Sales Price (ASP) Volume forecast & Ramp COGS Development expense etc.
• Ensure that roadmaps are appropriately driven within the Product Generation Process (PGP) to go from initial concept through organizational approval to develop (Gate 2) and eventually to product release.
• Manage the development execution to on time/on development expenses/on COGS release of the product from PGP Gate 2 commitments.
• Organic developments with the MCIL team.
• In-Organic development of HPA products with established development partners.

• Go-To-Market (GTM) (Plans for new products)
• Develop GTM plans for products and/or families of products to drive initial product ramp and market adoption.
• Execute plans including Rep training and preparation to sell the newly released products at-release and ongoing throughout the first 12-24 months of product in the market; drive continuous improvement of said plans based on solicited feedback including products/user interfaces or other key specs & capabilities.
• GTM market plans should be part of bigger ongoing marketing plans that exhibit rolling thunder to draw attention to Mini-Circuits products and both build & exploit the brand.
  
  
• New Market exploration/strategy development
• In collaboration with appropriate stakeholders research markets to determine where there may be a good fit of Mini-Circuits existing capabilities that combined with new capabilities MC could develop to enter these markets with differentiated products/market positions.
• This is done in collaboration with the necessary organizations involved with potential markets/products.
• Understand the entire customer-market value chain to ensure that Mini-Circuits can provide all the required elements of successful market entry and sustainability.
• Develop organizational alignment of these plans present them at appropriate forums and gain permission to execute.
• Own the execution from the very early stages until the strategy achieves ongoing success.
  
  
• Report quarterly/annually on progress of product lines in terms of:
• Revenue growth and effectiveness of marketing programs.
• PGP execution vs. the roadmaps.
• Coordinate the quarterly organizational review and publication of product & technology roadmaps
• Sales/ROI of new products.
  
  
• MCIL Strategy: Developed & approved by BoD Yearly
• Quarterly monitoring/reporting of current business vs. last approved plan by BoD.
• Ongoing refinement of next years plan based on ongoing learnings.
• Alignment of the existing & future proposed plan with the development/marketing/sales teams.

• Directly and indirectly manage and supervise resources dedicated to DBU Engineering/Marketing teams.
• Assess existing staff for necessary skills gaps vs. necessary capability and make improvements accordingly.
• Build a highly collaborative scalable team united in their vision/goals for the organizations; ensure timely hiring and training of new staff based on needed talent to achieve company goals.
• Formulate with the team challenging but realistic organizational vision/goals that bring together different geographic sites aligned toward a common goal/vision. Connect individuals/leaders and their specific responsibilities to the goals resulting in improved employee engagement and retention.
• Influence the organization at every level necessary to ensure success.

• Bachelors degree in electrical engineering required.
• Masters degree in electrical engineering preferred.
• Equivalent technical degrees and experience may also be accepted at management discretion.
• Minium 10 years related experience in the RF/Microwave industry or similar high-tech industry related to telecommunications electronics machine automation or controls systems.
• Practical experience in product management roadmap development and marketing.
• Proven experience in defining new markets/opportunities that are significant at the company level.
• Practical management experience (market research problem resolution business development tracking the progress of activities etc.) in a technical high quality and customer service driven environment.
• Proven research analytical and presentation skills.
• Demonstrated experience managing cross functional/cross geographic team of product development engineers; history of managing managers strongly preferred; coach lead people and get results through others. Strong team player.
• Demonstrated ability to interact deliver on-time results and be accountable to Senior Management.

• Must be a US Citizen or Permanent Resident.
• Comply understand and support corporate safety initiatives to ensure a safe work environment.
• Ability and willingness to abide by Companys Code of Conduct.
• Regular travel some overnight as required (20%).