VP of Market Sales (42691)
VP of Market Sales (42691)
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Job Description
FRESH. FORWARD. FLOWERS.
Flowers Foods Inc. (NYSE:FLO) is not just about baking; its about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion and as one of the leading producers of packaged bakery goods in the United States Flowers Foods brings passion to the table. From the wholesome goodness of Natures Own and Wonder to the bold and artisanal flavors of Daves Killer Bread the rustic goodness of Canyon Bakehouse and the sweet delights of Tastykake each product is a celebration of taste and quality. Beyond the oven Flowers Foods fosters a culture that values and reflectsHonesty & Integrity Respect & Inclusion Sustainability Passion and a commitment to innovation and a recipe for success Flowers Foods is more than a bakery its a delightful journey into the heart of flavor and community.
Full-time employees are offered the following benefits:
- Comprehensive health and medical benefits
- 401(k) Retirement savings plan
- Professional growth and leadership training
- Paid vacation holidays and parental leave
Benefits may vary depending on your work location.
Bringing Home the Dough
The Market VP will be responsible for executing local market-specific sales strategies based on guidance from DSD Region SVPs and DSD Region Leads. Market VPs will own and manage all local market-specific DSD sales activities and maintain close contact with Sales Advisors regarding the Companys business relationship with the Independent Distributors (IDs). Additionally the Market VP will constantly look for ways to grow business through interaction with key customer accounts. This person will be responsible for coaching and training Area Sales Directors on developing business relationships with IDs. They will also maintain consistent communication with their respective DSD Region Lead to provide perspective on local market-specific successes and areas for improvement.
Pay Range 105k to 130k
Rising to the Challenge: Position Responsibilities
Responsible for executing sales strategies based on guidance from DSD Region SVPs and VPs
Partner with Area Sales Director to execute local sales plans and pursue new business to achieve period and annual goals
Maintain close contact with VP of Region and provide updates on performance results and competitor activity to ensure talent and sales plans are aligned to business needs and market demands
Work with Area Sales Director to analyze on-going market reports of customer and product sales data including competitor activity (pricing products promotions space position people etc.)
Assist Area Sales Director in selling and general/ID relationship efforts and provide industry standards and best practices advice to successful execute against plan
Ensure that Area Sales Director are using and sharing SDW reporting to monitor units and dollar sales profit margin and stale to drive business conversations with IDs and customer accounts
Provide Area Sales Director with proper guidance direction and assistance to achieve profit goals and compliance with all applicable policies and procedures (e.g. customer service requirements equipment vehicle warehouse and other sales-related areas recruitment retention orientation training discipline safety record keeping EEO and other HR-related areas)
Conduct weekly meetings with Area Sales Director to discuss issues related to Area Sales Director and IDs
Develop and maintain a positive relationship with Area Sales Director and IDs; Coach and mentor Area Sales Director in the understanding and use of available information including the professional presentation of information/knowledge to our customers and employees to blend Flowers goals with customer/employee goals
Interact with and visit key customer accounts to build rapport and increase selling opportunities
Maintain close contact with other DSD Region Leads to stay informed on cross-regional activity and to share key success that could contribute to achieving overall sales growth goals
Ensure compliance with all company policies and procedures (EEO Sexual Harassment Sarbanes Oxley Safety etc.)
Perform other duties which are deemed to be an integral part of the position including but not limited to fulfillment of work schedules adherence to attendance policies and other applicable operating rules policies and procedures.
Knead to Know: Preferred Qualifications
Minimum 7 years of relevant experience in general management or sales
Past experience as Area Sales Director preferred
Additional Ingredients: Essential Job Requirements
Bachelors degree required preferably in Sales or Business Administration
We offer a competitive salary and an excellent total rewards package. Please reply by 6/20/2025. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.
EEO Statement
Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply regardless of race color religion gender gender identity or expression sexual orientation national origin age veteran status disability status or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications for this position. Equivalent combination of education experience and skills may supplement above minimum job requirements.
If you need assistance with submitting your resume due to a medical condition or disability please send an e-mail to Kris Kline at or(1).
Required Experience:
Exec
Employment Type
Full Time
