VP, Growth Marketing

Meet Benevity

The worlds coolest companies (and their employees) use Benevitys technology to take social action on the issues they care about. Through giving volunteering grantmaking employee resource groups and micro-actions we help most of the Fortune 100 brands build better cultures and use their power for good. Were also one of the first B Corporations in Canada meaning were as committed to purpose as we are to profits. We have people working all over the world including Canada Spain Switzerland the United Kingdom the United States and more!

Were looking for a strategic data-driven and purpose-aligned VP of Growth Marketing to join our marketing leadership team and fuel our next phase of growth. With 12 years of experience in Demand Generation Digital Events and Account-Based Marketing (ABM) in Enterprise B2B SaaS environments youre a builder a coach and a catalystequally comfortable designing strategy and rolling up your sleeves.

In this role youll architect and execute an integrated growth strategy across new logo acquisition conversion and in-base expansion. Youll be accountable for predictable pipeline creation and marketings contribution to revenue using a framework that balances strategic insight with operational excellence.

This role is guided by our M.A.A.P.P. marketing framework which ensures our efforts are:

• Market-Centric: rooted in deep customer understanding and real-time market insights
• Agile and Curious: driven by experimentation iteration and learning
• Aligned and Collaborative: executed in lockstep with Sales Product and CS
• Performance-Focused: measured by impact optimized through data
• Purpose-Driven: infused with our mission and values in everything we do

What Youll Do:

Market Centricity

• Stay ahead of market dynamics buyer behavior competitive positioning and emerging technologies to inform go-to-market strategies
• Drive targeted persona-based campaigns that address real buyer needs across the full customer journey

Agility and Curiosity

• Foster a test-and-learn mindset leveraging A/B testing sprint-based execution and continuous feedback loops to optimize campaigns and channels
• Scale and refine inbound and outbound programs by iterating on data-driven insights

Alignment and Collaboration

• Partner cross-functionally with Sales Product Marketing Client Success and Operations to align pipeline goals journey mapping and campaign strategy
• Lead with transparency gaining buy-in through clear communication of goals strategy execution and impact

Performance Focus

• Own the end-to-end pipeline generation process leveraging marketing automation (e.g. Marketo Salesforce 6Sense) and attribution models to measure and optimize performance
• Forecast pipeline with accuracy track leading and lagging indicators and drive accountability to revenue contribution

Purpose and Mission

• Inspire your team through authentic leadership and a clear connection to our companys mission
• Build a culture of inclusion growth and impact where people are empowered to do their best work and support causes that matter

What You Bring:

• 12 years of experience in B2B SaaS marketing with deep expertise in demand generation digital marketing ABM and field/events
• Proven ability to scale marketing-sourced pipeline in complex sales environments
• Fluency in pipeline forecasting attribution and marketing performance metrics
• Strategic thinker with strong operational rigor and attention to detail
• Experience leading and mentoring high-performing marketing teams
• Skilled in using tools like Marketo Salesforce 6Sense and third-party demand gen partners
• Strong cross-functional influence and collaboration abilities
• Purpose-driven mindset with a passion for marketing that creates impact

Discover your purpose at work

We are not employees we are Benevity-ites. From all locations backgrounds and walks of life who deserve more

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where youre valued for who you are and challenged to see who you can become

Its time to join Benevity. Were so excited to meet you.

Where we work

At Benevity we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work strong relationships and personal well-being. For those located near one of our offices while theres no set requirement for in-office time we do value the moments when coming together in person helps us build connection and collaboration. Whether its for onboarding project work or a chance to align and bond as a team we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isnt a buzzword

The diverse backgrounds experiences skills and passions of our people make it possible for us to keep innovating as the market leader in our space.

Diversity equity inclusion and belonging are part of Benevitys DNA. Youll see the impact of our massive investment in DEIB daily from our Black Employee Network making space for us to have difficult conversations to our Pride events and the exceptional diversity on our leadership and tech teams.

We strive to build a strong culture of belonging so that every Benevity-ite feels included and can thrive as their authentic selves in a place where everyone has an equitable opportunity to shine!