Paid Search Media Director
Paid Search Media Director
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Job Description
As the Paid Search Director you will lead the paid search strategy for a large automotive brand with a substantial complex budget. The ideal candidate thrives on in-platform optimizations has a proven track record of mentoring teams and excels at developing relationships with both internal and external partners.
This position is based in Toronto and not open for remote hire.
You will:
- Demonstrate hands-on account management including but not limited to conducting regular performance analyses and audits ensuring campaigns align with key KPIs
- Manage budgets effectively swiftly adapting tactics as needed to maintain efficiency and ROI
- Perform daily and weekly performance and pacing checks on multiple accounts and initiatives
- Lead and develop a team of search professionals removing obstacles and ensuring alignment with client goals
- Act as the teams expert consultant reviewing and refining campaign strategies and plans upholding quality standards and budget parameters
- Create and deliver clear data-backed presentations and reports for both clients and internal partners
- Collaborate closely with cross-channel teams (Data Science Strategy Account Management and other adjacent ads teams) to ensure cohesive integrated campaigns
- Build and maintain strong client partnerships through regular check-ins strategic reviews and consistent performance updates
You have:
- 6 years experience in SEM with 3 years leading high-performing teams
- Expertise in search media management and analytics across platforms (Google Ads Bing Ads SA360 etc.)
- Achieved significant performance improvements through strategic keyword expansion audience targeting and structured testing
- Developed test-and-learn frameworks that informed broader strategic decisions boosting ROI and long-term growth
- Proven track record managing large-scale budgets and surpassing aggressive performance targets
- Excellent communication skills able to interpret complex data and convey clear insights to senior business leaders
- Demonstrated ability to build positive client relationships and manage challenges effectively
- High level of integrity autonomy and dedication to continuous improvement in paid search
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation compassionate leave wellness days and personal time
- Access to online services for families and new parents
- Early Dismissal Fridays (off at 3:00 PM local time every Friday)
- 12 Affinity Groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization and we want to set you up for long-term success. In an effort to do so we expect our team to work from an office a minimum of 3 days a week.
Critical Mass is an equal opportunity employer.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:
Director
Employment Type
Full Time
Key Skills
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