Leader, Demand Generation
Leader, Demand Generation
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$ 150992 - 204000
1 Vacancy
Job Description
Biotechnology is rewriting life as we know it from the medicines we take to the crops we grow the materials we wear and the household goods that we rely on every day. But moving at the new speed of science requires better technology.
Benchlings mission is to unlock the power of biotechnology. The worlds most innovative biotech companies use Benchlings R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market.
Come help us bring modern software to modern science.
ROLE OVERVIEW
We are looking for a strategic and results-driven Demand Generation Leader Americas to drive marketing strategy and execution across the region. This role is essential to building brand awareness generating demand and accelerating pipeline growth for Benchlings solutions. You will develop and lead integrated marketing programsspanning field marketing regional campaigns digital tactics and morethat align with regional sales objectives and drive measurable business outcomes.
As a player-coach you will lead and mentor a small high-performing field marketing team while also being hands-on in executing key initiatives. The ideal candidate has a strong track record in demand generation and field marketing within enterprise B2B SaaS along with experience managing and developing teams. You thrive in a fast-paced environment applying a data-driven approach to decision-making and collaborating closely with Sales SDRs and the broader marketing organization to drive business outcomes.
RESPONSIBILITIES
- Develop and execute a comprehensive regional marketing strategy to drive awareness engagement and pipeline growth across AMERS.
- Lead mentor and grow a regional marketing team instilling a high-performance metrics-driven culture.
- Drive execution of multi-channel campaigns across digital tradeshows owned events webinars and partner channels to support pipeline goals.
- Partner with Field Global Demand Generation Content Marketing and Product Marketing teams to create tailored marketing programs that resonate with target personas in AMERS.
- Plan and manage field marketing programs such as events executive roundtables and trade shows ensuring alignment with regional objectives.
- Leverage marketing analytics and attribution models to measure program performance optimize campaign effectiveness and provide data-driven insights to stakeholders.
- Own the marketing relationship with sales leaders ensuring seamless collaboration and communication to drive shared pipeline and revenue targets.
- Oversee and manage the regional field marketing budget ensuring investments align with business priorities and deliver measurable results and business impact.
QUALIFICATIONS
- 8 years of experience in demand generation field marketing or integrated marketing within a B2B technology company (life sciences experience not required but desirable).
- Proven ability to plan and execute full-funnel marketing programs combining field digital and partner marketing.
- Demonstrated leadership experience with at least 2 years of people management - track record of managing mentoring and developing high-performing marketing teams.
- Deep understanding of sales cycles pipeline dynamics and buyer journeys in complex enterprise environments. Significant experience in collaborating with sales leaders and teams to drive joint success.
- Strong analytical mindset with experience using marketing performance data to drive optimization and growth.
- Proficiency in marketing automation and CRM platforms such as Salesforce Marketo and related analytics tools.
- Excellent communication and project management skills with the ability to execute campaigns while managing multiple stakeholders and priorities.
- Experience managing marketing budgets and optimizing spend for maximum impact.
- Bachelors degree in Marketing Business or a related field.
HOW WE WORK
Flexible Hybrid Work: We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week.
SALARY RANGE
Benchling takes a market-based approach to pay. The candidates starting pay will be determined based on job-related skills experience qualifications interview performance and work location. For this role the base salary range is $150992 - $204000.
To help you determine which zone applies to your location please see thisresource. If you have questions regarding a specific locations zone designation please contact a recruiter for additional information.
Total Compensationincludes the following:
- Competitive total rewards package
- Broad range of medical dental and vision plans for employees and their dependents
- Fertility healthcare and family-forming benefits
- Four months of fully paid parental leave
- 401(k) Employer Match
- Commuter benefits for in-office employees and a generous home office set up stipend for remote employees
- Mental health benefits including therapy and coaching for employees and their dependents
- Monthly Wellness stipend
- Learning and development stipend
- Generous and flexible vacation
- Company-wide Winter holiday shutdown
- Sabbaticals for 5-year and 10-year anniversaries
#LI-Hybrid
#BI-Hybrid
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Benchling welcomes everyone.
We believe diversity enriches our team so we hire people with a wide range of identities backgrounds and experiences.
We are an equal opportunity employer. That means we dont discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. We also consider for employment qualified applicants with arrest and conviction records consistent with applicable federal state and local law including but not limited to the San Francisco Fair Chance Ordinance.
Please be aware that Benchling will never request personal information payment or sensitive details outside of Greenhouse or via email. All official communications will come from an @ email address or from an approved vendor alias. If you are contacted by someone claiming to represent Benchling and are unsure of their legitimacy please reach out to us at to verify the communication.
Employment Type
Full Time
