LinkedIn Strategist

A leading SG-based telecoms client is looking for aLinkedIn Strategist (Freelance Remote)who will be responsible for developing and executing a comprehensive LinkedIn strategy. You will leverage your expertise in content creation audience engagement and analytics to enhance our online presence drive lead generation and establish thought leadership in the telecom industry.

RESPONSIBILITIES

• Develop and implement a comprehensive content strategy for our B2B tech brand focusing on LinkedIn and the content hub.
• Create and curate engaging high-quality content that resonates with the target audience of technology decision-makers and business leaders.
• Manage the full content creation process from ideation to publishing.
• Maintain a content calendar to ensure a steady stream of relevant and timely content.
• Analyze content performance and usage metrics to optimize the content strategy.
• Collaborate cross-functionally to align content with broader business objectives.
• Develop and implement a strategy for sustainability-focused content.

• Previous experience in content strategy content marketing or a related field focusing on B2B tech audiences.
• Proven track record of successful content strategies particularly on LinkedIn and social media.
• Excellent writing editing and content creation skills.
• Strong understanding of content performance metrics and analytics.
• Familiarity with content management systems marketing tools and social media platforms.