Digital Media Strategist
Digital Media Strategist
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Salary Not Disclosed
1 Vacancy
Job Description
The Digital Media Specialist works closely with the sales team to discuss the clients goals identify opportunities recommend media solutions execute campaigns manage budgets and analyze performance. This role is responsible for proposing planning launching optimizing and reporting campaigns to meet and surpass the clients success metrics. This person understands how search engines function; how bids relate to keyword performance and campaign efficiency so they can optimize and manage campaign budget allocations. You will develop unique and complex media plans that are consistent with approved strategies and will be responsible for overseeing all aspects of search: from planning to implementation to optimization and performance reporting. Focusing on defining the solutions of the campaign to deliver and optimize peak results across objectives from brand awareness intent and ultimately drive conversion and ROI.
RESPONSIBILITIES
- Familiarity with building UTM and pixel-based tracking
- Ability to work well in a fast-paced collaborative environment
- Managing monthly budgets
- Programmatic media
- Willingness to learn
- Agency background strongly preferred
- Strong proficiency in Excel (pivot tables VLOOKUPs)
- Strong quantitative and creative-thinking skills
- Critical-thinking and problem-solving skills are essential
- Strong communication and teamwork skills
- Highly organized and able to work with limited supervision or instruction
Qualifications :
- Experience managing large and small SEM & paid social campaigns
- Experience working with popular PPC ad platforms (Google Bing Facebook Snapchat Twitter LinkedIn Google Display YouTube and others)
- Highly organized and Detailed Oriented
- Bachelors Degree strongly preferred
- 2 years of paid digital media (PPC/SEM) experience specifically Google Ads and Facebook/Instagram and LinkedIn Ads.
- 1 year of Google Analytics setup and reporting preferred
- 2 years of Campaign Management
- Track record of successful ad campaigns
- Experience in Asana Task management System or similar
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
