Director, Analytics
Director, Analytics
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1 Vacancy
Job Description
ABOUT VAYNERX
VaynerX () is the most contemporary family of companies working together to build and grow brands. Subsidiaries include VaynerMedia Eva Nosidam Productions The Sasha Group Gallery Media Group Tingley Lane Trading VaynerSpeakers and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk and has offices in New York Los Angeles Toronto Mexico City London Amsterdam Singapore Delhi Kuala Lumpur Bangkok Tokyo and Sydney. VaynerMedia has been recognized for its work at Cannes Lions the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
In a Nutshell
VaynerMedia is searching for a Director Analytics. The primary role of the Director is to develop a team of effective and high-quality data analysts that will drive insights and recommendations to drive business success for clients. This role will act as a trusted advisor to the client and internal teams on all analytics needs. The Director Analytics ensures that insights translate into impactful business decisions. This role also plays a critical part in mentoring talent fostering a culture of learning and elevating the agencys analytics capabilities.
This position will be required to work out of our NYC office two to three days a week.
What Youd Do:
- Collaborate cross-functionally with senior leaders across media strategy and creative teams to drive innovation insights and holistic data partnerships that fuel growth across multiple accounts.
- Serve as a trusted advisor to clients by developing analytics frameworks measurement plans and success metrics that align with business objectives while continuously identifying new measurement opportunities in partnership with internal and external stakeholders.
- Guide clients in evolving their success measures leveraging first-party data and predictive modeling to build a structured maturity model for long-term business growth.
- Define and drive the analytics agenda in alignment with business objectives ensuring measurement frameworks evolve with industry advancements.
- Oversee reporting dashboards and modeling deliverables to ensure accuracy timeliness and actionable insights for clients.
- Lead the development of measurement frameworksincluding Marketing Mix Modeling (MMM) Multi-Touch Attribution (MTA) and closed-loop attribution solutionsto ensure alignment with client objectives.
- Leverage first-party data to enhance audience targeting and media effectiveness partnering with technical teams on data orchestration and quality assurance.
- Lead high-stakes presentations and discussions with senior stakeholders translating complex data into compelling narratives.
- Support new business development efforts to drive the growth of VaynerMedias Analytics practice.
- Lead and develop a team of analytics professionals providing mentorship and strategic guidance to drive executional excellence.
- Foster a collaborative growth-oriented team environment coaching analysts on technical skills measurement frameworks and industry best practices while empowering them to take ownership of key initiatives.
What Youve Got
- 7-10 years experience in digital marketing analytics preferably with a media focus and specifically an in-depth understanding of paid and organic social media.
- Deep understanding of digital media channels measurement methodologies and performance marketing.
- Experience with campaign analyses working within digital platforms including Google Ads DV360 Facebook Amazon TikTok Twitter SnapChat.
- Experience working with analytics attribution and measurement systems such as Google Analytics Nielsen IRI Millward Brown Oracle.
- Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent.
- Experience in leading and managing a team of analysts across one or more accounts.
- Significant experience in client communications including presentation brainstorming and thought leadership.
- Experience with retail media omnichannel attribution performance marketing and/or closed-loop attribution.
- Experience with Python & SQL.
- Advanced skills in Excel including pivot tables V-Lookups and macros.
This role is ideal for an analytics leader who thrives at the intersection of data strategy and media innovation. If youre passionate about transforming insights into impact and mentoring the next generation of analytics talent wed love to hear from you.
Unsure if you meet the qualifications We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives skill sets background and behaviors. We encourage those who are passionate about what we do to apply!
- Exact compensation may vary based on skills experience and location.
- Employer-sponsored 401k with match
- Medical Dental and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Required Experience:
Director
Employment Type
Full Time
