Programmatic Lead

Renuityis searching for aProgrammatic Leadto help develop and implement a programmatic strategy that aligns with the companys business goals integrating superior performance across all business units. This will be based in our Charlotte NC office.

What Youll Do:

• Build a retargeting strategy for Google Meta and other platforms that drives incremental growth for the business

• Build a programmatic channel starting with our Home Organization business. This can include YouTube Native and retargeting strategies.

• Data-driven segmentation & look-alike modeling: proven use of 1st-party 2nd-party and 3rd-party data via DMP/CDP integrations to hit MC%/CPL targets.

• Automate redundant tasks to increase efficiency

• Utilize AI and curate seed images/videos for content and ad creation

• Streamline ad creation using internal or third-party tools to maximize scale and minimize costs

• Integrate email website SMS and phone channels into the lead flow process

• Develop reporting and insights for the programmatic channel to guide the team and inform stakeholders

• Create a CRO system and content strategy tooptimizelead quality and flow

• Implement A/B and MVT testing for optimization and personalized lead flow

• Develop customer cluster models to target positive clusters and reduce investment in negative ones

• Use automation tools to keep ads fresh and maximize conversions

• Combine identity resolution solutions with 1st party data to enhance customer models

What Youll Bring:

• Ability to own your budgetstrategyand business direction for the programmatic channel

• Passion for testing and learning new and innovative ways to approach old challenges

• Ability to communicate clearly and effectively with the complex in a simple and easily digestible way

• Deep understanding and passion for continuous learning of ad platforms including Google Ads Facebook Ads ManagerInstagramand other relevant social channels

• CRO LPO and A/B testing need to be part of your passion and an integral part of how you find success

• Proven ability to manage and negotiate with external vendors

• Deep understanding of data and analytics across web analytics platforms and data visualization solutions to create the actionable reporting and insights needed

What We Oer:

• Full benets package including health vision dental and 401k match up to 6%

• PTO and holidays

• Career Advancement

Benefits:

Insurance: Medical insurance (PPO plans) vision insurance dental insurance voluntary life insurance and disability insurance (STD LTD) Accident Insurance Critical Illness Insurance Hospital Indemnity Insurance. Healthcare Flex Spending Account Dependent Care Flex Spending Account

Paid Holidays & Retirement Plans: 401k Matching

About Us
Renuity is a national leader in the direct-to-consumer home improvement industry dedicated to transforming spaces and enhancing lives. As one of the fastest-growing providers in the country we operate under the Renuity brand and through a network of trusted regional companiesincluding Mad City Windows & Baths Pacific Bath FHIA Remodeling Statewide Remodeling MaxHome Rite Window and Closet America.

Backed by private equity and fueled by an ambitious growth strategy Renuity has expanded rapidly through strategic acquisitions. Today were focused on unifying our brands streamlining operations and delivering exceptional service to homeowners nationwide. Weve already helped hundreds of thousands of customers upgrade their homes with quality products and expert installationat competitive prices.

At Renuity youll join a dynamic fast-paced and collaborative team where your work directly contributes to the companys success. Our people work closely with executive leadership embrace innovation and drive real impact. Whether youre in the field or at HQ youll be part of shaping the future of home improvementand building a career you can be proud of.

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Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team you have a disability under the Americans with Disabilities Act or similar law and you need an accommodation during the application process or to perform these job requirements or if you need a religious accommodation please contact

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