At TreviPay we believe loyalty begins at the payment. Thousands of sellers use our global B2B payments and invoicing network to provide choice and convenience to buyers open new markets and automate accounts receivables. With integrations to top eCommerce and ERP solutions and flexible trade credit options TreviPay brings 40 years of experience serving leaders in manufacturing retail and transportation.
Every day TreviPay employees are challenged and empowered in a supportive collaborative entrepreneurial environment.
Our marketing team is looking for a Marketing Automation Specialist to be responsible for the day-to-day implementation and management of TreviPays Marketo marketing automation platform.
Working in collaboration with internal teams you will assist with planning and developing marketing materials campaigns and promotions within Marketo. You will collaborate with various stakeholders to ensure marketing strategy and organizational goals are aligned and analyze marketing data to track and evaluate results.
Ideally you are passionate about email marketing online advertising analytics and driving measurable results at a large scale.
The job responsibilities for the Marketing Automation Specialist are as follows:
Manage lead generation via forms through workflows and automation
Own and perform all aspects of email campaigns including segmentation strategy and email creation
Segment lists based on demographic and firmographic data and behaviors like past email engagement website visits and intent data
Design and implement test plans (A/B and multivariate)
Work to minimize list decay and unsubscribes while increasing the performance of our email sends
Maintain regular measurement of the ROI of campaigns and deliver regular reports of campaign results
We are looking for the following in the ideal candidate:
Bachelors degree in marketing or related field
2-5 years of experience executing marketing campaigns in Marketo
Marketo certifications preferred
Knowledge of Salesforce CRM preferred
Excellent grasp of best practices for email marketing and design (CAN-SPAM GDPR subject line testing ALT tags image optimization etc.)
Experience with multivariate test setups to measure incremental value of email campaigns
Fast Learner Can achieve power-user status on multiple tools quickly
Why you will love working at TreviPay
Competitive salary
Paid parental leave
Generous paid time off
Medical dental vision FSA Life/AD&D long and short term disability
401K matching
Employee referral program
At TreviPay we believe:
in saying yes to unique and challenging requirements
empowered team members are creative team members
our products make the customers day just a little bit better
work/life balance makes us all more effective
TreviPay is an Equal Opportunity and Affirmative Action Employer. We welcome all veterans and disabled applicants.
Individuals with disabilities will be provided reasonable accommodation to participate in the job application and/or interview process. Please contactto request an accommodation. 
Marketing Automation Specialist
