Marketing Manager, AbeBooks

AbeBooks is seeking a resultsoriented Marketing Manager to elevate our brand through datadriven strategies and exceptional customer focus. This role is crucial in scaling brand awareness and affinity through both online channels (social media content affiliates and email) as well as offline channels (print and events).

The candidate will be responsible for managing endtoend brand marketing campaigns while collaborating with crossfunctional teams to maintain brand consistency across our global domains. As a Marketing Manager they will develop and execute on large and innovative strategies to keep our audience engaged manage social media advertising and oversee affiliate marketing initiatives to enhance brand visibility. The ideal candidate will have a deep passion for books and/or experience working in adjacent literary industries.


Key job responsibilities
* Develop and execute brand marketing campaigns that drive awareness and trust among new and existing buyers
* Create and manage engaging content strategies while working with the UX Team to build graphics that align with brand messaging
* Own strategize and execute on social channels for both organic and paid campaigns optimizing for reach and engagement
* Manage affiliate marketing programs through topfunnel and bottomfunnel partnerships
* Develop and execute event marketing strategies representing AbeBooks at key industry events book fairs and literary festivals to build brand awareness
* Build and maintain relationships with crossfunctional teams to ensure consistent brand messaging across all channels
* Measure and analyze campaign performance providing valuable insights for marketing strategies and decisionmaking
* Monitor and analyze consumer trends and industry shifts to inform brand strategy and maintain market relevance

About the team
At AbeBooks our mission is to enable people to discover and own the books they love by bringing together the broadest selection of physical books anywhere. We are a global online marketplace for books and collectibles with hundreds of millions of new used rare and outofprint books listed for sale by thousands of sellers.

5 years of professional noninternship marketing experience
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Expertise in managing paid and organic social media campaigns
Proven capability in developing compelling content and marketing materials across various channels
Demonstrated expertise in the book industry or Literature/English related studies
Strong stakeholder communication and management skills

Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation
Proficiency with social media management and analytics tools
Experience working with creative teams and agencies

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary for this position ranges from $68400/year up to $114300/year. Salary is based on a number of factors and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. Applicants should apply via our internal or external career site.