Digital Marketing Manager

Position: Digital Marketing Manager

Department: Marketing

Reports to: Director of Marketing

Classification: Full-time non-exempt

Salary: $31.68 per hour

Grade: 25

Position Summary:

The Digital Marketing Manager supports Seattle Childrens Theatres (SCT) Marketing team in advancing public awareness of SCTs productions programs and initiatives. This position collaborates with the entire organization to execute impactful campaigns with a focus on email marketing website maintenance and campaign tracking.

The ideal candidate is detail-oriented proactive and skilled in digital marketing fundamentals with a passion for the arts.

About SCT:

Since its inception in 1975 the Seattle Childrens Theatre (SCT) has served more than 4 million children through professional theatre and arts education in the Puget Sound region and beyond. Seattle Childrens Theatre Mission Statement: To provide children of all ages with access to professional theatre with a focus on new works and theatre are at a key evolutionary moment in our history and are looking to collaborate with people who are attracted by the opportunity to contribute to the future of theatre for young audiences. At SCT we value a diverse workforce and an inclusive culture. We are committed to diversity in all areas of our work and encourage applications from all qualified individuals without regard to race color religion gender sexual orientation gender identify or expression age national origin marital status citizenship disability and veteran status. We strongly encourage applications from members of underrepresented groups.

Essential Duties & Responsibilities:

Email Marketing:

• Plan design and deploy branded email campaigns via Wordfly.
• Manage segmentation personalization and automation strategies to improve open and click rates.
• Monitor campaign performance and recommend optimizations.
• Ensure compliance with privacy and communication laws (CAN-SPAM GDPR TCPA).

Website Management:

• Lead website strategy roadmap and enhancements in line with SCTs marketing and organizational goals.
• Manage content updates user experience improvements and SEO initiatives.
• Collaborate with design team to produce web content that is engaging brand-aligned and accessible.
• Track website performance using Google Analytics and other tools; report key insights to stakeholders.

Paid Digital Advertising (Meta & Google):

• Develop and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads.
• Set targeting budgets creative and A/B tests to maximize ROI and ticket sales.
• Monitor performance optimize spend and deliver campaign reports to internal teams.
• Coordinate with external media partners as needed

Other Responsibilities:

• Contribute positively to the organizations culture and success.
• Actively participate in equity diversity accessibility and inclusion initiatives including attending all-staff training.
• Embody the organizations mission vision and values in all work aspects.
• Other Duties as assigned

Desired Skills and Qualifications:

• A deep commitment to theatre young people and Seattle Childrens Theatres (SCT) mission of reaching all people in our community.
• Bachelors degree or 3-6 years relevant experience a related field.
• Strong desire to take initiative as a forward-thinking member of the Marketing team.
• Strong understanding of marketing concepts including digital marketing communications & public relations campaigns sales and promotions.
• Knowledge of digital campaign tools including Meta Ads Manager Google Ads and Google Analytics
• Collaborative skills and success working with various constituents.
• Experience with CRM/email marketing platforms (Wordfly Tessitura or similar).
• Proficiency with content management systems (e.g. WordPress) SEO fundamentals and A/B testing
• Excellent team player with ability to complete tasks independently.

Physical Requirements & Work Environment:

The physical demands described here are representative of those an individual must meet in order to successfully perform the essential functions of this job. We will make reasonable accommodations to enable individuals with disabilities to perform these functions. Offers of employment are contingent on verification and completion of a background check

Physical Requirements:

Sitting/Standing: Prolonged periods of sitting at a desk and working on a computer; occasional periods of standing or walking.

Manual Dexterity: Frequent use of hands for typing handling papers and other office-related tasks.

Visual/Auditory Requirements: Ability to read detailed information see a computer screen and hear spoken conversations over the phone and in person.

Mobility: Ability to move around the office to interact with staff access files and attend meetings.

Work Environment:

The primary work location is 201 Thomas St in Downtown Seattle. Not eligible for remote work.

Environment: Typical office environment with standard office equipment such as computers phones photocopiers filing cabinets etc.

Noise Level: Generally quiet to moderate.

Salary & Schedule:

Digital Marketing Manager is a grade 25 regular full-time non-exempt hourly position. Salary range is $31.68 - $31.68/hour. Occasional evenings and weekends as required by the role.May occasionally support marketing and sales events which include Teacher Previews Sneak Peek Opening Nights etc. Occasional evenings and weekends.

To strengthen structural pay equity SCT practices negotiation-free pay processes with all current and potential staff members. Positions are graded in accordance with the scope and range of Essential Duties Responsibilities and Qualifications listed in the job description. Salaries for grade levels are determined by market via 3^rd party compensation study.

Benefits:

• Regular Full-Time employees receive employer paid premiums on these insurance plans: Health Insurance through Kaiser Permanente Dental Insurance through Delta Dental and Vision insurance through VSP
• Regular Full-time employees start accruing 80 hours of Vacation-Time annually
• Regular Full-time employees accrue 96 hours (12 days) of sick-time per year.
• Seattle Childrens Theatre offers employees the opportunity to participate in 403(b) plan in order to save a portion of their earnings on a pre-tax basis
• Seattle Childrens Theatre employees may enroll in a Flexible Spending Account to save on a pre-tax basis for both health and dependent care expenses to the extent currently permitted by the Internal Revenue Service
• Seattle Childrens Theatre offers employees the option of purchasing an array of additional insurance coverage through AFLAC
• SCT offers discount parking through Seattle Center
• SCT offers discounted public transportation enrollment through ORCA Passport

Additional Information:

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties responsibilities qualifications and objectives required of employees assigned to this job. Seattle Childrens Theatre provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.