Sr. Director, Brand Communications

Job Summary

The Sr. Director Brand Communications is responsible for setting the strategic vision and leading the execution of global public relations and social media efforts to elevate brand reputation build consumerawareness and strengthen engagement with our target fan. This role plays a key leadership function inshaping the brand narrative and protecting the companys reputation across all markets and deep expertise in media relations storytelling crisis communication and reputation managementthe Sr. Director partners closely with executive leadership and crossfunctional stakeholders to ensureconsistent compelling and brandaligned communications. They provide strategic oversight for thedevelopment and implementation of global social media strategies guiding the team to expand brand presence foster community engagement and drive measurable business impact.

Essential Functions

Strategic Brand Communication & Public Relations:

• Oversees the development and execution of the global brand communication strategy ensuring alignment with companywide goals and executive priorities with a focus on public relations events/experiences and social media.
• Provides strategic oversight to external agency partners and senior PR staff while maintaining highlevel relationships with key media contacts across print digital broadcast and industryspecific outlets.
• Guides the creation and quality assurance of press materials including press releases media kits opeds blog posts and social media content ensuring consistency and alignment with brand voice and messaging. Serves as a senior advisor during crisis communication situations partnering with executive leadership to manage responses and safeguard the companys reputation.

Social Media Strategy & Community Engagement:

• Provides strategic leadership for the companys social media vision guiding a comprehensive strategy that drives brand awareness community engagement and alignment with broader business goals.
• Oversees monitoring and response protocols ensuring that engagement practices are timely brandconsistent and scalable across platforms. Directs the development of engaging and onbrand content across all key platforms (e.g. Facebook LinkedIn Instagram TikTok YouTube) ensuring quality tone and audience fit.
• Guides team efforts to stay ahead of emerging social trends and technologies ensuring strategies evolve accordingly.

Performance Analysis & Reporting

• Oversees the tracking and reporting of PR and social media performance including media coverage sentiment analysis reach engagement and conversion metrics. Continuously optimize PR strategies based on insights and feedback.
• Provides strategic insights and executivelevel performance updates that inform leadership decisions and demonstrate the business impact of public relations experiences/event influencers and social media efforts on brand objectives.
• Champions continuous improvement by using datadriven insights about engagement reach follower growth and conversions to refine campaign strategies and improve ROI.

Team Leadership & Cross Functional Collaboration:

• Leads and mentors brand communications team setting priorities ensuring resource alignment and fostering professional development across the team.
• Partners with marketing HR legal and executive teams to ensure communications are consistent strategically aligned and effectively support broader company initiatives.
• Advocates for communication excellence across departments establishing shared standards and practices that elevate internal and external messaging

Event & Influencer Engagement:

• Provides oversight for key brand experiences such as product 10% launches conferences and community events ensuring strategic alignment media visibility and operational excellence.
• Oversees influencer and advocate relationship strategies guiding the team in selecting engaging and measuring the effectiveness of partnerships that enhance brand affinity.

Please note this job description is not designed to contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.

Qualifications

• Bachelors in Marketing Communications Public Relations or a related field required.
• Masters Degree MBA or advanced degree is a plus.
• Ten (10) years in brand communications public relations social media marketing or a related field.
• Five (5) years in a leadership position.

Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis

Knowledge Skills and Abilities

• Strong strategic thinking with the ability to translate business objectives into impactful communication strategies.
• Excellent written and verbal communication skills with experience in media relations content creation and storytelling.
• Proven ability to manage and mentor a diverse team of professionals.
• Strong project management skills with experience handling multiple highpriority projects simultaneously.
• Expertise in crisis communications and brand reputation management.
• Proficiency in digital marketing and social media trends.
• Exceptional interpersonal skills and the ability to build relationships at all levels of the organization.
• Creative innovative and solution oriented.
• Detailoriented with a strong commitment to quality and consistency.
• Ability to work under pressure and manage complex situations with a calm and strategic approach.

Travel Required: Yes up to 20% of work time will involve travel.

Base Salary: $203000 $225000 yearly
This range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as: experience knowledge and skills and location. Our base salary is just one component of our competitive total rewards strategy which includes numerous benefits and perks as well as specific health and welfare benefits.

Why Work at KEEN:Driven by a passion for life outside KEEN is a valuesled independently owned brand from Portland Oregon thats on a mission to create original and versatile products improve lives and inspire outside adventure. Foundedin 2003 KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donatedmore than $18 million to nonprofit organizations and causes around the world to promote responsible outdoor recreationincludingconservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for giving back reducing impact and activating communities and individuals to protectthe places where we work and playKEEN puts its values in motion and takes action to leave the world a better place.

At KEEN we believe in a more just and equitable future for all people. As a global brand we acknowledge that our business buildings and daily lives exist within the traditional territories of indigenous peoples. We strive for a future that recognizes the knowledge rights and resilience of these peoples.

KEEN Footwear is an equal opportunity employer. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race color religion sex national origin age sexual orientation gender identity gender expression veteran status or disability.