Chief Marketing Officer (CMO)
Chief Marketing Officer (CMO)
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USD 110000 - 125000
1 Vacancy
Job Description
Chief Marketing Officer (CMO) Home Care & Innovation
Location: Florida & Michigan (Travel Required)
Job Type: FullTime
About Us:
In todays longterm care landscape senior living communities are becoming the standardbut not the preferred choice. At MIND & MOBILITY we believe in a different future. With 92% of Americans wanting to age in place we empower our caregivers and physical therapists with advanced Augmented Reality (AR) and Virtual Reality (VR) tools to enhance care delivery and client engagement at home.
Our goal is to become the leading longterm care provider in the U.S. by 2030and were looking for a Chief Marketing Officer (CMO) to help us get there. We are a rapidly growing multisite home care provider with operations across Florida and Michigan known for compassionate highquality care.
Position Summary:
The CMO will report directly to the CEO and play a key leadership role in driving the companys marketing vision brand development and growth strategy. This role oversees all marketing communications business development and outreach efforts with a strong focus on compliance and impact in the home care sector.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy to drive growth across multiple sites in Florida and Michigan.
- Build brand awareness and ensure consistency across all markets and communication channels.
- Oversee digital marketing SEO/SEM social media email marketing and traditional media campaigns.
- Lead the design and execution of referral and partnership strategies with hospitals physicians senior communities and other care providers.
- Manage the performance and development of the marketing team.
- Monitor market trends competitive intelligence and regulatory changes to inform strategy.
- Track KPIs and ROI across all marketing initiatives providing regular reporting to executive leadership.
- Support recruitment marketing efforts to attract top caregivers and clinical staff.
- Coordinate public relations event sponsorships and community engagement activities.
Qualifications:
- Bachelors degree in Marketing Business Administration Communications or a related field (MBA or Masters preferred).
- Minimum of 710 years of progressive marketing leadership experience preferably in home care healthcare or senior services.
- Proven success in multisite or multistate marketing operations.
- Strong understanding of healthcare marketing compliance.
- Exceptional leadership communication and strategic planning skills.
- Willingness to travel regularly between Florida office sites and Michigan.
What We Offer:
- Competitive executive compensation package
- 401(k) with company match
- Paid time off and holidays
- Performance bonuses
- Professional development opportunities
Apply Today:
If youre ready to lead a missiondriven organization into the future of home care wed love to hear from you. Please attach your resume and well schedule a time to connect.
Required Experience:
Chief
Employment Type
Full-Time
