Sr. Manager, Client Life Cycle Marketing
Sr. Manager, Client Life Cycle Marketing
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Job Description
Client Marketing Senior Manager Lifecycle
TIAA is seeking a customerfocused and results driven Senior Manager of B2C Lifecycle Marketing to drive education and engagement to our retirement plan participants. Working closely with a crossfunctional team you will execute customercentric omnichannel lifecycle campaigns employing innovative solutions and personalization to drive engagement and conversions. You will partner closely with Digital Experience Communication & Education Consultants Creative Marketing Analytics Marketing Automation Database Marketing and Legal and Compliance teams. You are deadlinedriven with exceptional attention to detail particularly focused on owned channels
Key Responsibilities and Duties
Execute and measure automated omnichannel marketing campaigns aligned to the customer journey and key moments in their lifecycle: coordinating project milestones and timelines managing review processes and approvals proactively communicating status updates/dependencies.
Execute workflow requirements to create and launch deliverables which includes creating briefs submitting the campaign into our workflow system WorkFront and working crossfunctionally with our partners.
Build and maintain relationships with key stakeholders including marketing partners peers and others to drive efficiencies and alignment.
Contribute and outline recommendations to improve the endtoend campaign development process identifying gaps pain points positive outcomes and opportunities to streamline.
This role will report to the Director Lifecycle Marketing (B2C).
Educational Requirements
- University (Degree) Preferred
Work Experience
- 3 Years Required; 5 Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
7IC
Required:
- 3 years proven experience with both strategy and execution of marketing campaigns across multiple channels including email direct mail digital inapp push SMS etc.
Preferred:
- 5 years proven experience with execution of marketing trigger campaigns across multiple channels including email direct mail digital inapp push SMS etc.
- Experience in marketing automation working with platforms like Salesforce Marketing Cloud
- A selfstarter with the ability to manage multiple projects/ deliverables in a fastpaced environment
- Strong problemsolving skills with the ability to work crossfunctionally to deliver on the customers needs.
- Proven ability to manage key stakeholders and meet deadlines
- Excellent interpersonal oral and written communication skills with an eye for detail and creativity
- Proven experience launching B2C marketing campaigns in the financial services and/or retirement services
- Strong analytical skills and comfort working with data and reporting in a metricsdriven environment
- Experience with creating comprehensive customer journeys with key decision points and logic to help drive a more personalized experience
- Literacy in financial topics and retirement to help drive education at every customer touch point to drive engagement and conversion
- Proven expertise in project management (Workfront preferred) datadriven marketing customer segmentation and automation
- Ability to both think strategically and implement tactically with excellent communication and leadership skills
- Experience with HTML and responsive email design a plus
#LIVM1
Related SkillsAudience Insights Budgeting Campaign Management Differentiates Value Proposition Influence Lead and Demand Generation Marketing Analytics Marketing Channels Marketing Strategic Planning Prioritizes Effectively Relationship ManagementAnticipated Posting End Date:
Base Pay Range: $99900/yr $150000/yrActual base salary may vary based upon but not limited to relevant experience time in role base salary of internal peers prior performance business sector and geographic location. In addition to base salary the competitive compensation package may include depending on the role participation in an incentive program linked to performance (for example annual discretionary incentive programs nonannual sales incentive plans or other nonannual incentive plans).
Company Overview
Every worker deserves a secure retirement. For more than 100 years TIAA has delivered it for millions of people. Founded to help educators retire with dignity today were a marketleading retirement company fueled by worldclass asset management. But were not just another legacy financial services firm. Were fighting harder than ever before for our clients and the many Americans who need us.
Benefits and Total Rewards
The organization is committed to making financial wellbeing possible for its clients and is equally committed to the wellbeing of our associates. Thats why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health wellness and work life offerings that can help you achieve and maintain your best possible physical emotional and financial wellbeing. To learn more about your benefits please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age race color national origin sex religion veteran status disability sexual orientation gender identity or any other legally protected status.
Read more about your rights and view government notices here.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800)
Privacy Notices
For Applicants of TIAA Nuveen and Affiliates residing in US (other than California) click here.
For Applicants of TIAA Nuveen and Affiliates residing in California please click here.
ForApplicants of TIAA Global Capabilities click here.
For Applicants of Nuveen residing in Europe and APAC please click here.
Required Experience:
Manager
Employment Type
Full-Time
