About: As a key member of the DoorDash Ads Marketing team you will support the development and execution of paid media strategies that drive awareness engagement and acquisition across DoorDash Ads advertiser and partner ecosystem. This role is instrumental in shaping the go-to-market (GTM) approach for our Ads business by managing paid media planning platform execution agency collaboration and performance optimization. Key responsibilities: Paid Media Strategy & Execution Own the end-to-end strategy and execution of integrated paid media campaigns (LinkedIn Google Meta programmatic ABM platforms) to support advertiser acquisition and partner enablement. Partner cross-functionally with Sales Product Marketing Brand and Analytics to align media strategy with business priorities and campaign goals. Goal Setting & Measurement Establish clear KPIs across awareness consideration and lead-gen funnels; implement campaign-level goaling frameworks tied to Ads business objectives. Platform & Vendor Management Manage relationships with paid media platforms (e.g. LinkedIn Demandbase Google Ads) and paid media agency to ensure high-quality execution creative QA budget pacing and campaign optimization. Drive performance reviews and media channel effectiveness evaluations to inform investment decisions WoW MoM and QoQ. Campaign Planning & Enablement Support strategy planning by aligning paid media with product launches seasonal advertiser pushes thought leadership and trade events. Partner with Brand and Creative teams to develop effective and compliant ad assets landing pages and campaign messaging that resonates with supported audiences. Forecasting & Budget Management Support paid media budget tracking quarterly forecasting and reallocation recommendations across Ads initiatives. Ensure efficient spend and accurate pacing across platforms in alignment with campaign timelines and performance benchmarks. Qualifications: 4 years of experience in B2B marketing with a strong focus on digital/paid media strategy and execution ideally in ad tech marketplace or enterprise SaaS environments. Hands-on experience managing paid campaigns across platforms (LinkedIn Meta Google programmatic ABM/intent platforms). Strong analytical mindset with a proven track record of tying full funnel media performance to desired funnel stage outcome metrics. Experience collaborating with agencies and managing cross-functional stakeholders. Ability to think strategically and execute with operational excellence in a fast-paced environment.
Marketing Manager-I (ID 18676)
