Marketing Manager

Capstone helps kids succeed by creating books that make learning fun. Were looking for a creative thoughtful marketer to help us get more books into the hands of kids and educators. As Marketing Manager youll lead the tactical execution of integrated marketing campaigns that support Capstones print publishing business across trade distribution and direct sales channels.

In this role youll partner closely with Sales Leadership Creative and Operations to build campaigns that delight our customers elevate our brand and drive results. Youll bring a balance of strategic thinking and handson execution paired with great storytelling instincts a customerfirst mindset and a deep belief in the power of books.

This is the perfect opportunity for someone who is both analytical and imaginative takes initiative and finds joy in collaboration. If you care about literacy and engaging in creative work that drives results wed love to meet you.

Our preference is for this role to be hybrid based out of either our North Mankato MN or Edina MN locations. However fully remote work may also be considered.

Why Capstone

Have you ever read something that increased your understanding of the world around you An article a book a research paper a piece of local legislation even a poem or short story

Capstone is a missiondriven community of passionate creative people like you who believe in the power of literacy. Our mission is to make reading fun for kids so that they never experience literacy as the barrier that prevents them from understanding and engaging with the world around them.

For over 30 years Capstone has led the way in K5 educational publishing creating awardwinning books and digital learning experiences (PebbleGo). The information landscape has changed dramatically since we first started out in 1991 and competition for kids attention is at an alltime high. This changing landscape inspires our continued growth and innovation todays kids need trusted sources of content more than ever but their standards for whats considered engaging have never been higher! At Capstone were excited by that challenge are you

YOUR RESPONSIBILITIES

Channel & Partner Marketing Strategy

• Develop and lead omnichannel marketing campaigns tailored to Capstones unique market mix.
• Partner with Sales leadership to understand partner needs and cocreate marketing plans that support sellthrough and build longterm relationships.
• Coordinate campaign deliverables in Asana and lead clear timely communication across internal teams.
• Support seasonal and key title campaign planning with input from the Content Marketing Manager.
• Develop and maintain a deep understanding of customer personas and motivations across distribution trade and direct sales channels.
• Bring empathy and insight to messaging and optimize the customer journey from awareness to advocacy.

Digital Advertising & Paid Media

• Plan manage and optimize paid ad campaigns across digital platforms (Google Ads Meta TikTok etc.) targeting educators librarians retailers and families.
• Define and refine audience segments to improve ROAS and expand reach.
• Explore new digital channels and content formats to increase visibility and engagement.

Social Media Email & Content Marketing

• Own organic and paid social media strategy prioritizing creative storytelling and community engagement.
• Write and edit clear compelling content that reflects Capstones brand and values.
• Collaborate with creative and content teams to develop engaging campaign assets including emails sell sheets social content and more.
• Work with the Digital Account Registrar on email strategy segmentation and analytics.

Website & Analytics

• Manage updates lead capture forms and landing pages on Capstones website to support campaign and product priorities.
• Use tools like Google Analytics and Salesforce Account Engagement to track and report on campaign performance.
• Apply insights and A/B testing to continually improve marketing effectiveness.

Event Campaign & Sales Enablement

• Support promotional planning for events author appearances and industry trade shows (e.g. ALA TLA).
• Collaborate with Sales to develop collateral and assets for key accounts and seasonal pushes.
• Support directtoschool and library sales with lead generation and nurture campaigns.

Campaign Measurement & Optimization

• Track KPIs including ROAS CPC CAC and email metrics to evaluate and optimize campaign performance.
• Prepare monthly and quarterly reporting with actionable insights.
• Partner with analytics and Sales Ops teams to build dashboards and measure marketing impact.

Education Experience and Skills desired:

• 7 years of marketing experience preferably in publishing or education.
• Strong creative and copywriting skills with the ability to craft content thats clear engaging and onbrand.
• Experience managing digital ad campaigns across major platforms with a focus on ROI.
• Working knowledge of SEO SEM and social media best practices.
• Experience with website content management (Adobe Experience Manager preferred) with a keen eye for accuracy and consistency.
• Proficiency in tools like Google Analytics Salesforce or similar systems.
• Excellent project management and collaboration skills.
• A selfstarter with a positive teamoriented mindset able to work independently adapt quickly and bring out the best in others.

Travel Requirements

Approximately 510% travel may be required.

Inclusion & Belonging

Capstone embraces diversity inclusion equal opportunity and belonging for all employees and applicants. Many times underrepresented individuals including people of color women protected veterans individuals with disabilities may only consider applying for roles in which they meet all the criteria listed in a posting. Capstone is advancing and changing and we encourage anyone to apply to our roles even if you only meet some of the criteria because you may just be a perfect fit!

We are an Affirmative Action and Equal Opportunity Employer. As such we welcome applicants of diverse races ethnicities geographic origins gender identities ages socioeconomic backgrounds sexual orientations religions work experience physical and intellectual abilities and financial means. All candidate information will be kept private according to EEO guidelines.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process please send a request to

The pay range for this role takes into account the wide range of factors that are considered surrounding compensation including but not limited to: skill sets experience and training work location and other business and organizational needs. At Capstone it is not typical for an individual to be hired at or near the top of the range for their role. A reasonable estimate of the current range is $65000$80000.

Capstone strives to provide comprehensive and marketcompetitive benefits to meet the needs of our employees and their families. Click here to see our benefits.

PreEmployment Background Check Required

California Applicants:

Applicants from California can access our California Privacy Notice here .

Employment Authorization:

At this time Capstone unfortunately cannot sponsor or take over sponsorship of an employment visa. To be considered for one of our roles applicants must be authorized to work in the United States.