Senior Manager, Emerging Regions, Mobile Marketing
Senior Manager, Emerging Regions, Mobile Marketing
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$ 105120 - 194400
1 Vacancy
Job Description
Job Title:
Senior Manager Emerging Regions Mobile MarketingRequisition ID:
R025324Job Description:
Job Title:Senior Manager Emerging Markets Marketing Call of Duty: Mobile
Location:Santa Monica CA / Hybrid
Reports To:Senior Director of Marketing Call of Duty: Mobile
Company:Activision Publishing Inc.
Your Platform
Founded in 1979 Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers like Pitfall Tony Hawk Guitar Hero Crash Bandicoot Skylanders and Call of Duty our obsession is delighting our players around the globe. Focused and committed to innovation we consistently deliver the most beloved engaging and successful entertainment.
And while we have worldclass franchises infrastructure and resources our success comes from a passionate talented and diverse team of people producing greatness together. So if youre interested in our biggest priority its our people.
Were currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.
Join us make history. To learn more check us out at or @Activision on Instagram Twitter Facebook and LinkedIn.
Your Mission:
Activision is looking for a strategic culturallysavvy and passionateSenior Manager of Emerging Markets Marketingto lead and drive regional marketing initiatives forCall of Duty: Mobileacross key emerging markets including Africa Middle East Europe and Asia. You will play a critical role in shaping the regional marketing strategy collaborating with crossfunctional teams and external partners to build culturally resonant campaigns that grow brand equity and drive user acquisition and engagement.
This role will require deep knowledge of regional gaming landscapes a passion for mobilefirst gaming audiences and the ability to operate with both creative vision and operational precision.
Key Responsibilities:
Lead Call of Duty: Mobiles development and execution ofregional marketing strategiestailored for emerging markets.
Partner with regional publishing product creative PR social influencer and media teams tolocalize and activate global marketing campaigns ensuring cultural relevance and resonance.
Act as theregional voice within the global team providing insights and feedback on market dynamics player behaviors and campaign effectiveness.
Build strong relationships withlocal agencies partners and community leadersto amplify campaign reach and impact.
Analyze campaign performance market trends and competitor activity to optimize marketing strategies and report results to stakeholders.
Collaborate with crossfunctional teams (Live Ops Product Creative Services Insights) to align on GTM plans and event beats.
Identify and championinnovative marketing opportunitiesincluding influencer partnerships community initiatives and grassroots campaigns specific to each market.
Player Profile:
Minimum Requirements:
7 years of experience in marketing preferably within mobile games entertainment or tech with a significant portion focused oninternational or emerging markets.
Demonstrated success launching campaigns in MENA region (Other international market launch success a plus)
Familiarity with performance marketing metrics (CPI ROAS LTV) and their application in emerging markets.
Deep cultural understanding and local consumer insights from at least one key emerging market region.
Proven track record of executing largescale multichannel campaigns (digital influencer social paid media).
Strong project management and crossfunctional leadership skills.
Analytical thinker with experience using data to drive marketing decisions.
Excellent verbal and written communication skills; fluency in English required additional language skills a plus.
Passion for gaming especially mobile and firstperson shooters; familiarity with Call of Duty: Mobile is a major plus.
Our World
Activision Blizzard Inc. is the worlds largest interactive entertainment company with operations across North America Europe and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty Destiny Skylanders World of Warcraft Overwatch Diablo Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries making us the largest gaming network on the planet!
The video game industry and therefore our business is fastpaced and will continue to evolve. As such the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Were not just looking back at our decadeslong legacy; were forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate creative and diverse teams within our organization.
Were in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater this could be your opportunity to level up.
Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical emotional and financial wellbeing for Every World weve got our employees covered!
The videogame industry and therefore our business is fastpaced and will continue to evolve. As such the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity gender expression national origin protected veteran status or any other basis protected by applicable law and will not be discriminated against on the basis of disability.
Rewards
We provide a suite of benefits that promote physical emotional and financial wellbeing for Every World weve got our employees covered! Subject to eligibility requirements the Company offers comprehensive benefits including:
- Medical dental vision health savings account or health reimbursement account healthcare spending accounts dependent care spending accounts life and AD&D insurance disability insurance;
- 401(k) with Company match tuition reimbursement charitable donation matching;
- Paid holidays and vacation paid sick time floating holidays compassion and bereavement leaves parental leave;
- Mental health & wellbeing programs fitness programs free and discounted games and a variety of other voluntary benefit programs like supplemental life & disability legal service ID protection rental insurance and others;
- If the Company requires that you move geographic locations for the job then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary fulltime employees and interns with the Company. You can learn more by visiting the U.S. the standard base pay range for this role is $105120.00 $194400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately your specific range and offer will be based on several factors including relevant experience performance and work location. Your Talent Professional can share this roles range details for your local geography during the hiring process. In addition to a competitive base pay employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates new hire compensation is negotiable.
Required Experience:
Senior Manager
Employment Type
Full-Time
