Brand Marketing Specialist
Brand Marketing Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Our company Mighty Distributing System provides an inviting atmosphere in which to work and our culture and people bring a wealth of experience talent and enthusiasm to their jobs. We have earned the respect of our industry (Automotive Aftermarket) through our expertise and accolades such as Atlanta Business ChronicleTop 25 Franchises award Entrepreneur MagazineTop 500 Franchises & Americas Top Franchise Opportunities award and Franchise Business ReviewBest Franchise Opportunities award. The most unique element of this winning combination is our organizational culture that prizes extraordinary personal service over all else; doing whatever it takes to enhance the success of its customerpartners.
Job Summary
Mighty Auto Parts is seeking a Brand Marketing Specialist to drive brand consistency and elevate the companys presence across digital and traditional platforms. This role will focus on brand management website enhancements SEO social media strategy print advertising PR FRANAD (Franchise Advertising & Marketing fund) initiatives and localized marketing support.
As a key contributor to the marketing team youll support initiatives that promote Mightys extensive product and service offerings to distributors franchise partners and the broader automotive service market. Youll thrive in a collaborative handson environment that values innovation accountability and results.
Key Responsibilities
- Oversee brand management and ensure all assets and messaging align with brand standards
- Lead website content updates and collaborate on digital enhancements for improved user experience and SEO performance
- Support and execute SEO strategies to increase organic visibility and traffic
- Manage and grow Mightys presence across social media channels through content planning execution and analytics
- Coordinate print and digital advertising campaigns including creative development
- Assist in planning and execution of PR activities to support product launches promotions and brand storytelling
- Collaborate with internal teams and franchisees to support FRANAD marketing initiatives
- Provide marketing support to Mighty franchisees including templates toolkits and localized campaigns
- Maintain and organize digital asset libraries and brand resources
- Assist with product photo shoots video projects and other media production
- Contribute to brand campaign development and provide executional support across marketing channels
- Monitor performance and contribute to monthly/quarterly reporting and insights
- Represent the marketing department during franchise site visits and national meetings (travel up to 15%)
- Reports to the VP of Marketing & Brand
Qualifications
- Bachelors Degree in Marketing Communications Business or a related field
- 35 years of marketing or brand experience preferred
- Proficient in Adobe Creative Cloud (Photoshop Illustrator InDesign etc.)
- Knowledge of CMS platforms (e.g. WordPress) and web content management
- Familiarity with SEO tools and Google Analytics
- Solid understanding of social media platforms and content strategies
- Highly organized with strong attention to detail and project coordination skills
- Strong written and verbal communication abilities
- Creative thinker and problemsolver with the ability to adapt quickly
- Proficient in Microsoft Office 365 (Outlook Excel PowerPoint Word)
- Comfortable working in a fastpaced multiproject environment
Preferred Skills
- Experience managing or supporting national brand campaigns
- Exposure to franchise marketing models and support systems
- Understanding of local marketing strategies and market customization
- Prior experience with agency collaboration or vendor management
- Willingness to travel 1015% for meetings events or franchise support
Compensation & Benefits:
- Competitive salary with performancebased bonuses
- Comprehensive health dental and vision insurance
- 401(k) with company match
- Paid time off and professional development opportunities
- Hybrid role WFH 2 days per week; inoffice 3 days per week
We are an Equal Opportunity Employer. We do not discriminate on the basis of race religion color sex age national origin or disability.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
