Senior Director, Brand, Fashion
Senior Director, Brand, Fashion
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Job Description
Who We Are
Authentic is a unified platform that integrates M&A brand strategy creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment the worlds largest sports and entertainment licensing company Authentic connects strong brands with best-in-class partners to optimize long-term value in the brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries including 13000-plus freestanding stores and shop-in-shops and 400000 points of transforms brands by delivering powerful storytelling compelling content innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints platforms and emerging media
Why Authentic
Youll be able to access the resources and scale while leveraging innovative technology and nimble environment. What were saying is this isnt your average day job. If youre hungry to drive ideas into action and own your career lets chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail marketing licensing legal and more we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine evolve and transform brands! At Authentic we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City Authentic has offices in major metropolitan cities including Los Angeles and Miami as well as Toronto Mexico City London and Shanghai.
What Youll Do
As Senior Director Brand Fashion youll be responsible for helping manage and lead the direction of Authentics Fashion Lifestyle brands ensuring their continual growth and viability in the global market. Youll lead and oversee relationships with global licensees ensuring that they are equipped and prepared to deliver on the brand vision all of which drives achievement of financial targets.
What Youll Be Working On
Drive Brand Performance
- Engage inspire and galvanize the organization around the brand vision position and strategies so licensees are clear in bringing them to life in their areas of functional expertise
- Own in collaboration with key internal partners the vision position and architecture of your brands. Leverage all brand components to drive awareness growth and financial performance
- Manage and coordinate brand activity across the various functions including business development marketing and other functions as needed
- Maintain brand integrity across product lines advertising and all other internal and external communication as it pertains to assigned brand/pillar
- Attend & assist with Brand Summits to communicate brand message to external partners
Manage licensee partner relations
- Consolidate and organize key business development tools for licensees (i.e. product catalogues line sheets pricing)
- Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability
- As needed act as key liaison to facilitate transactions between licensee and retailer (i.e. global markets)
Drive Brand Development
- Work in tandem with SVP Directors and other partners to map out product and category strategies that sustain and grow the brand globally
- Develop and refine consumer target segments mapping in trends and other data to develop category growth and expansion plans
- Present brand seasonal product lines identifying trends and best-sellers and calendar timing to prospective and current licensees and retailers
- Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as necessary
Facilitate Effective Licensing Operations
- Participate in brand strategy discussions and in setting a bulls-eye consumer target. Analyse consumer trends and information and help identify product categories to enter as future sources of growth
- Assist in overseeing the direction implementation execution and continuous improvement of the licensing processes
Must Haves:
- 6 of experience in merchandising business development brand marketing or licensing program management
- Bachelors degree in a relevant field or commensurate work experience
- Can demonstrate a proven track record in brand management. Merchandising Fashion licensing and global brand experience a must
- Possesses a strong understanding of how product licensing deals are identified and negotiated
- Is experienced securing and managing licensing deals in a variety of product categories
- Is a great researcher who stays up-to-date on the latest trends in celebrity branding and product opportunities
- Has a hands-on background with forecasting budgeting and analysing royalty revenue data
- Is an excellent communicator; verbal written and in the room
- Exhibits excellent attention to detail is organized and has a bias for action
- Must have strong computer proficiency and working knowledge of MS Office. (Word Excel PowerPoint etc.)
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender gender identity sexual orientation race national origin disability age marital status protected veteran status or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation please contact
To access Authentic sPrivacy Policy which contains information regarding data collected from job applicants and how we use it please click here:
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Employment Type
Full Time
Key Skills
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