Brand Strategist
Brand Strategist
Posted on :
19-05-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
19-05-2025
Job Description
JOB DESCRIPTION
BRAND STRATEGIST
The Brand Strategist in Amino works at the intersection of client challenges and creative campaigns to build powerful engaging brands rooted in sharp clinical expertise.
As part of the Brand Strategy team the Brand Strategist is a puzzle solver. A data explorer whose research discovers the heart of the problem the Brand Strategist asks Why to generate new ideas and perspectives in the process revealing the insights that will form solutions that best suit the brands needs.
The Brand Strategist immerses themselves in the foundations of their assigned brands using competitive intelligence and monitoring of trends to identify the audience for the brands communicationsand the sharp and actionable insights to map out the audiences journey and the context they live in. From here the Brand Strategist helps create the brands building blocks with an eye toward forging success in the market.
Additionally the Brand Strategist embodies the CalciumCompany core values of commitment integrity and respect both in their work and in their relationships with their coworkers and external clients.
About CalciumCompany
CalciumCompany is redefining what it means to be a modern health communications group. Awardwinning and innovationdriven we specialize in nourishing brands and companies across their entire lifecycle and we do it through a dynamic structure of specialized divisions:
Central to our success is our Integrated Strategy Group where brand medical and engagement strategies come together powered by behavioral science and data analytics.
Were proud of the work we do but were just as proud of the culture weve built. CalciumCompany was recently named one of MMMs 2024 Best Places to Work reflecting the authentic supportive and inspiring environment in which our team thrives.
Led by CEO Judy Capano and Group President Greg Lewis we are a company where you can build extraordinary campaigns and a nourishing career.
If youre passionate about making a real difference through creativity strategy and collaboration CalciumCompany may be the place for you.
Benefits & Perks We Offer
This position follows a hybrid work model requiring a minimum of two inoffice days per week.
For U.S. Job Seekers it is the policy of CalciumCompany to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law.
EOE/AA/M/D/V/F.
BRAND STRATEGIST
Job Summary
The Brand Strategist in Amino works at the intersection of client challenges and creative campaigns to build powerful engaging brands rooted in sharp clinical expertise.
As part of the Brand Strategy team the Brand Strategist is a puzzle solver. A data explorer whose research discovers the heart of the problem the Brand Strategist asks Why to generate new ideas and perspectives in the process revealing the insights that will form solutions that best suit the brands needs.
The Brand Strategist immerses themselves in the foundations of their assigned brands using competitive intelligence and monitoring of trends to identify the audience for the brands communicationsand the sharp and actionable insights to map out the audiences journey and the context they live in. From here the Brand Strategist helps create the brands building blocks with an eye toward forging success in the market.
Additionally the Brand Strategist embodies the CalciumCompany core values of commitment integrity and respect both in their work and in their relationships with their coworkers and external clients.
Key Job Responsibilities (Duties may include but are not limited to all or some of the following)
- Brand immersion: Develops full understanding of the background and foundation of our clients products or brands
- Competitive intelligence and monitoring: Maintains a watchful and discerning eye on key competitors trends and movements in the market to keep our teams (and clients) up to speed on major challenges or opportunities
- Audience identification: Defines clear target audiences through rich personas and distinct segments as needed
- Insight development: Discovers and crafts sharp fresh and actionable insights about the category and consumer context in which our brand operates
- Journey mapping: Articulates and develops clear thoughtful journeys for each audience including significant touchpoints and opportunities for the brand
- Strategic direction: Informs and reviews all creative manifestations of the brand shaping strategic direction through POVs briefs and presentations
- Brand building: Navigates market research and collaborates on brand building blocks such as positioning vision and values personality and more
- Analytics and reporting: Collaborates with analysts and SMEs to define key performance indicators (KPIs) and measure success in market informing optimizations as needed
- Comms and tactical planning: Is a core part of CS1collaborative agency efforts to develop tactical programs and annual plans communications calendars and content strategies/matrices
2
Job Qualifications (Skills/Requirements)
- 12 years in a strategyfocused or similar role; background in healthcare or pharmaceutical marketing a plus
- Proficiency in Microsoft Office Keynote
- Superb communications and storytelling skills in a variety of formats from POVs to pitches
- Experience with data analytics including Google Analytics or Adobe
- Experience with market research
- SEO/SEM
- Relationship management (RM CRM PRM)
- Customer experience (CX)
- User experience (UX/UI)
- Social media
- Content strategy
- Goes above and beyond the job description and has the willingness to be flexible for the team agency and ultimately the work
About CalciumCompany
CalciumCompany is redefining what it means to be a modern health communications group. Awardwinning and innovationdriven we specialize in nourishing brands and companies across their entire lifecycle and we do it through a dynamic structure of specialized divisions:
- Calcium (healthcare marketing)
- Amino (oncology marketing)
- Vitamin MD (medical communications)
- PRotein (public relations)
- Cobalt (commercial planning and market access)
Central to our success is our Integrated Strategy Group where brand medical and engagement strategies come together powered by behavioral science and data analytics.
Were proud of the work we do but were just as proud of the culture weve built. CalciumCompany was recently named one of MMMs 2024 Best Places to Work reflecting the authentic supportive and inspiring environment in which our team thrives.
Led by CEO Judy Capano and Group President Greg Lewis we are a company where you can build extraordinary campaigns and a nourishing career.
If youre passionate about making a real difference through creativity strategy and collaboration CalciumCompany may be the place for you.
Benefits & Perks We Offer
- Paid annual vacation personal and sick time off
- 11 Paid Company Holidays
- Paid Holiday Closure: Agency closed between Christmas and New Years
- Comprehensive health plans including medical dental and vision
- Flexible spending accounts (Healthcare & Dependent)
- Competitive 401(k) investment with company match
- Life & AD&D Insurance
- Commuter Benefits
- Employee Referral Bonus Program
- Employee Assistance Program
- Telemedicine Services
- Voluntary Benefits (Pet Insurance Identity Theft Protection Legal Services)
- Summer Fridays
- Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs) programming and other initiatives.
- Lunch Credit for InOffice Days
- Annual Employee Gatherings & InOffice Events
This position follows a hybrid work model requiring a minimum of two inoffice days per week.
For U.S. Job Seekers it is the policy of CalciumCompany to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law.
EOE/AA/M/D/V/F.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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