Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from nontraditional backgrounds historically marginalized or underrepresented groups to apply.
Your impact
At Handshake our mission is to democratize access to opportunity for both job seekers and employersand small businesses are a key part of that ecosystem. As Senior Growth Marketing Manager Lifecycle youll lead the strategy and execution of programs that engage convert and retain our selfserve employer audience. Your work will focus on driving and communicating value for these users through onboarding targeted lifecycle messaging and datainformed experimentation. This is a highly crossfunctional role that plays a critical part in scaling our productled growth.
Your role
- Own the strategy execution and performance of lifecycle marketing programs that drive engagement conversion and retention of selfserve employers.
- Partner with Product Marketing and Growth stakeholders to craft cohesive productled growth strategies and align experiences across outofproduct touchpoints and in product.
- Develop segmentation and traffic control strategies that ensure users receive only the most relevant messaging at the right time in their journey.
- Build and maintain lifecycle tool infrastructure processes and best practices to improve the health of our channels.
- Leverage insights from product marketing brand user research and analytics to ensure were addressing user needs.
Your experience
- 5 years of experience in lifecycle growth or digital marketing within a B2B or B2C SaaS or other productled company with a large user base.
- Experience planning building and experimenting with lifecycle programsboth triggered and oneoffacross the full user journey from onboarding through reengagement.
- Handson expertise using and managing lifecycle platforms such as Iterable Braze Salesforce Marketing Cloud or similar tools.
- Strong analytical skills with experience in experimentation including A/B and holdout testing and comfort working with data platforms like Looker Amplitude or SQL.
- Proven ability to collaborate effectively with crossfunctional teams including Product Engineering Analytics Product Marketing and Brand.
Compensation range
Required Experience:
Manager