Specialist - Marketing Operations
Specialist - Marketing Operations
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Job Description
The Specialist Marketing Operations will play a crucial role in supporting the Marketing and Sales teams by managing lead operations routing and assignment updates. This role will ensure seamless lead flow and operational efficiency through process support ticket management and reporting.
The ideal candidate should have experience working with Salesforce and Marketo strong attention to detail and the ability to collaborate with crossfunctional teams to optimize marketing and sales operations.
Key Responsibilities:
Manage lead operations including lead routing assignment updates and enrichment processes to ensure timely and accurate lead distribution.
Handle ticket management by addressing and resolving requests related to lead assignment campaign execution and system updates.
Assist in basic reporting and data analysis helping teams track lead flow funnel performance and SLA adherence.
Ensure data integrity and hygiene in Salesforce and Marketo by conducting regular audits and updates.
Work closely with Sales and Marketing stakeholders to refine lead qualification criteria segmentation and campaign execution.
Support the implementation of automation workflows to enhance marketing and sales alignment.
Troubleshoot leadrelated issues in Salesforce and Marketo coordinating with IT and RevOps teams for resolution.
Qualifications :
46 years of experience in Marketing Operations Sales Operations or related roles.
Basic proficiency in Salesforce and Marketo with experience in lead management campaign execution and reporting.
Strong analytical skills with the ability to interpret data and optimize lead flow processes.
Experience with ticketing systems and handling operational requests.
Excellent communication and collaboration skills to work effectively with cross functional teams.
Ability to troubleshoot issues suggest process improvements and support automation initiatives.
Strong attention to detail and ability to manage multiple tasks efficiently.
Preferred Qualifications:
Experience with lead routing and enrichment tools like Openprise & Clay or similar.
Familiarity with marketing analytics tools and reporting dashboards.
Understanding of lead scoring lifecycle stages and attribution models.
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
